I’ve been reading about Second Life all over the PR blogosphere, and although I recognise that its an interesting new concept, I had mentally dismissed it as being just a little too geeky for me.
That was until I read on the BBC News website that Duran Duran is planning to hold virtual gigs in Second Life. The band members’ Avatars have been commissioned and will be revealed in September. They hope to have their first Second Life gig soon after that.
I’ve also recently learned that technology PR firm Text 100 has created a Second Life presence too. As a PR stunt it worked, because they’ve received tons of coverage in the trades and in the blogosphere. But the firm says they plan to use Second Life for conferences and meetings that otherwise would have conference calls.
Now I’m starting to get it! Strive Public Relations is a virtual communications consultancy and Second Life might just offer us a new platform to do our stuff. I’m checking into it and will report back.
Editor’s Note: This story was updated 18 March 2018.