Reuters is reporting that the BBC is bringing World News to the US market and launching some new programmes created for the US market. It will be interesting to see what the take up is. I used to subscribe to BBC America when I lived over there; now there will be broader access. I spent a couple years traveling after I left the US and I was always delighted to book into a hotel carrying BBC World. It gave me a taste of ‘home’ no matter where I was. I’m glad American Strivers will now have a little Beeb in their lives.
It’s been an exciting week in the blogosphere with lots of lively debate. These were my faves:
1. A new addition to the blogsphere …the world’s leading… picks up where PR Bunny left off. Funny stuff.
2. Marcel Goldstein has revisits some lessons about PR consulting. He touches on short-termism, performance and process.
3. Corporate Engagement has posted an IPR report on measurement. The report puts forth four models for consideration.
4. Niall Cook joins the Mile High Blogging Club. Congrats Niall!
5. I enjoy Jim Turner’s introspection. His online honesty is inspiring.
What did you Strivers read this week?
Some recent announcements…
CMP Media has changed its name to CMP Technology. The publisher wants to focus on its core market, the global technology industry. At the same time, the company announced that its medical and health titles will fall under the CMPMedica brand.
The Electronic Business magazine and website have undergone a major makeover. They are adding more technology coverage along with supply chain stories. Online there is more interactive content including podcasts, blogs and more.
That’s it from Strive Notes.
This quote has been stuck in my mind since I read Stuart Bruce’s post over the weekend. There are so many differences in the way PR is conducted in the UK and US, as I discovered during my stint in DC.
American PRs spend less time writing copy than their UK counterparts. They spend more time on the phone to journos too. There is a stronger focus on strategic messaging in the US, but that’s because PRs do less of the writing. When I was in DC, there we put a bigger emphasis on broadcast media than I was used to in the UK, but with the growing number of channels here, that trend is evening out.
Stuart’s post focuses on networking and here the differences are subtle, but important. I’ll never forget the first ‘work do’ I attending in Washington. I was determined, as the new girl, to buy the first round. I raced up to the bar ordered my G&T and then turned to the others to see what I could get them. It was Diet Cokes all around, despite it being a Friday lunchtime. I was red-faced over that one. American Strivers must remember this…you teased me all afternoon!
Paul Holmes recently touched upon this too. He thinks fear of litigation is behind American’s reticence to party with co-workers. It could be true.
I feel privileged to have work in both markets, and I think this blend of experience adds a dimension for Strive Public Relations’ clients. What do all you Strivers think?
UPDATE 21.00 31 May 2006 — Hold the phone! I just found another British blogger that shares his opinions on the cultural divide.