Have you heard about Google’s lawyers serving writs on major media outlets that use the word google as a verb: googling?
But really, this must be a stunt. With the verb recently listed in the Oxford English Dictionary, surely it’s way too late to stem the tide. And, forgive me if I’ve missed the fundamental principals of brand marketing, but isn’t getting your brand adopted into life’s general parlance a bit of a coup?
I guess the folks at Spam might disagree. But for Google, I think this litigation will just fan the flames. They can’t be serious. I’m googling it now.
Editor’s Note: This post was updated in March 2019 to make it more findable.