Well it was bound to happen sooner or later in the blogosphere. Other Strivers are setting up blogs all of their own. Stacey has just launched Stacey’s Simard View where today she’s come up with a solution to security problems of air travel. Check her out. Welcome to the blogosphere Stace.
I’ve been reading about Second Life all over the PR blogosphere, and although I recognise that its an interesting new concept, I had mentally dismissed it as being just a little too geeky for me.
That was until I read on the BBC News website that Duran Duran is planning to hold virtual gigs in Second Life. The band members’ Avatars have been commissioned and will be revealed in September. They hope to have their first Second Life gig soon after that.
I’ve also recently learned that technology PR firm Text 100 has created a Second Life presence too. As a PR stunt it worked, because they’ve received tons of coverage in the trades and in the blogosphere. But the firm says they plan to use Second Life for conferences and meetings that otherwise would have conference calls.
Now I’m starting to get it! Strive Public Relations is a virtual communications consultancy and Second Life might just offer us a new platform to do our stuff. I’m checking into it and will report back.
Editor’s Note: This story was updated 18 March 2018.
User generated content is coming to mainstream media. I keep an eye on the travel sector media because Strive consultants work for client Luxury Explorer, the world atlas of luxury travel.
I was pleased to see Francisca Kellett, online travel editor at the Telegraph, is adding a bunch of new features to the Web site. “Your Heaven & Hell” will let readers contribute their own travel stories and pix. There is a monthly holiday prize as an incentive. Bulletin boards and podcasts are given more prominence, and Francisca promises to launch travel blogs very soon. All this user generated content is great!
Editor’s Note: I updated this article on March 16, 2019 to make it easier to find.
A friend in the US sent me an invite to join LinkedIn this week, and I decided to go for it. It’s an online network of 6.5 million professionals around the world representing 130 industries…a MySpace for grownups if you like.
The idea is that people hook up online to build networks for business referrals, job opportunities etc. It’s just good, old fashioned networking that is assisted by technology.
I quickly established 12 connections that plugs me into a network of 103 people (friends of friends). Taken a step further, I’ve got more than 38,000 new connections (friends of friends’ friends).
The next thing for me to do is learn how to use this tool to make the most of these connections.
Has anyone out there had any success? Please share your story.
It’s free to join, but there are some premium services that are paid for.
Are you getting LinkedIn?
“Arguably, women are now the most powerful engine of global growth.” So says The Economist in its recent look at women and world econcomy. (12 April 2006)
I’m sure all you female Strivers are saying, “So, tell us something we don’t already know.” The article cites statistics that prove that more women are in paid work than ever before in western countries and that employment among men is on the decrease. Also, it points out, “…most working women are still responsible for the bulk of chores in their homes.” Oh Joy.
Despite this, it seems that we working women are responsible for generating a hugh boost in global economic growth. Since 1970, we not only have added more to GDP than men, our growth in capital investment is higher as is our contribution to overall productivity. I guess this is not surprising when you consider the cultural changes since that time.
Women Sacrifice Leisure
But I wonder how much further we can take it? We have become adept at balancing corporate life with family life. Women sacrifice leisure time, contract out child care and, at times, seemingly live on the road. But we Strivers have got virtuality on our sides to redress the work/life balance.
More organisations should entertain the idea of going virtual. It just makes good business sense if you want to tap into “girl power”. The Economist cites Catalyst research that, “American companies with more women in senior management jobs earned a higher return on equity than those with fewer women at the top.” Indeed! We Strivers have embraced virtuality and our clients reap the benefits.
Technology allows true liberation. But, Strive is at the thin end of the wedge. The next 10 years are going to be so exciting!
UPDATE: I just noticed that Todd Defren on PR Squared is STRIVING “to be as flexible and supportive as possible, while running a profitable business that is fair to everyone.” He raises some good points, is 20 hours facetime really necessary to lead a solid team? I think not, with the right use of technology.