Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine.
The new design puts a website’s branding front and center, helping users better understand where the information is coming from.
Site owners can learn more about how to choose their preferred icon for organic listings here.
Bolded ad labels at the top of the card alongside the web address helps differentiate organic from paid search results.
Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon.
This redesign is rolling out now on mobile search and will be extended to other formats in the future.