Instagram is introducing new designs in Explore to improve the discovery experience.
The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. “IGTV” and “Shop” shortcuts are pinned to the front of the bar.
These changes are a boon to brands looking to build Instagram as a direct sales channel.
The Explore grid now features Stories too. The changes are just starting to roll out.