This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers.
Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts.
SS: I listen to business podcasts all the time. They are part of my daily professional development.
Reddit is set to more-than-double ad revenue by 2021. Its ad business will grow nearly 55 per cent, crossing the $100 million mark this year.
SS: Marketers should explore a range of digital ad platforms to diversify and maximize budgets.
Snapchat has a bunch of new features designed to keep it a competitive and effective platform for marketers.
SS: This non-Facebook platform has always been innovative. Now its becoming more accessible to marketers too.
Facebook’s announced a new feature to prevent upsetting users after their friends or family have passed away. A new “tributes” section allows a profile to be transformed into a memorial for a person after they die.
SS: Not before time. There’s been problems with how it treats the profiles of the deceased for more than a decade.
Twitter is reducing the number of accounts users can follow each day to fight spam. People can now follow 400 accounts per day, down from the previous limit of 1,000.
SS: Any plan to reduce Twitter spam and noise is good news.