This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.
COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news. She has also announced funding for an investigation into the ethics of AI, and a new partnership with Germany’s office for information and security. Sandberg laid out Facebooks five-step plan to regain trust.
Glad to see these priorities. Facebook needs to turn this thing around! — SS
LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights.
LinkedIn is a crucial platform for businesses. Are you making the most of these features on your company’s Page? — SS
Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search. The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking. Even breaking it down by industry, it’s clear how important links are to ranking position in Google.
SEO remains an important part of digital marketing communications practices. — SS
Twitter is developing two dashboards, one that provides readership insights and one that provides real-time event information.
The readership dashboard, available to publishers and business account owners, reveals reader insights. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. There is no word on when it will be available.
More insight makes for smarter use of this important news distribution tool. — SS
Google News Initiative has partnered with Automattic and WordPress.com and invested $1.2 million in Newspack: a fast, secure, low-cost publishing system tailor for small newsrooms.
The system allows journalists to focus on writing stories and covering their communities, without having to worry about designing websites, configuring CMSs, or building commerce systems. It builds best practices into the product while removing distractions that divert scarce resources.
Thank you Google for continuing to invest in local news. — SS