Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google.
Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement.
The new CTA sticker suggestions are based on the CTAs already featured on the page. Examples include: “Shop Now,” “Call Now,” “Book Now,” or “Get Directions. Users click the CTA button to complete the action directly through the Story.
Facebook stories are getting more useful for marketers. — SS
YouTube Stories are like the Stories formats on Snapchat, Instagram, and other social media platforms. Now the feature is rolling to eligible YouTube channels with more than 10,000 subscribers.
These Stories provide channel owners an informal way to stay in touch with subscribers by delivering short video content and images to their audience throughout the day.
Stories continue to grow in importance for audience engagement across social media platforms. Some great how-to info in this article. — SS
As a follow up to the 2018 Annual Journalist Survey, a new survey of finance journalists gets their perspective on what’s to come in 2019. Here are a few of the highlights of the 2019 Financial Services Journalist Survey:
- Fifty per cent of finance journalists expect to spend less time on Facebook.
- The top three topics in 2019 will be cybersecurity (57.5 percent), fintech (41.6 percent) and tax reform (35.8 percent).
- Nearly 58 percent of journalists consult a company’s social media channels when reporting on it.
Interesting stats to inform communications tactics in the finance industry. — SS
Condé Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called “them”. Sewell will take over the reins after serving as channel manager at Teen Vogue.
Google is rolling out a new search feature: “your related activity.” This feature lets signed in Google users pick up on previous searches they’ve done related to the query they just added. Google will show links to pages visited in the past. In addition, it will show the searches that led the user to those pages. Google said, “you can access your collections by tapping the menu on the top left of the Search page (on mobile web), or through the bottom bar of the Google app.”
This new feature should increase the number of repeat visits to a website and marketers need to be ready to encourage and capitalized on this innovation. — SS
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