The first Top Five must-know social media news of 2019 for communicators and marketers! We include New Year’s predictions and resolutions. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs.
Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. These include smart audio, first party data acquisition and reclaiming social independence. There will be a renewed focus on ‘social’, more passive experiences and more principled marketing. Predictive analytics, LinkedIn’s rise, video innovation and good old reliable email all feature.
Staying ahead of the curve is the key to continued digital marketing success – SS
These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Content format innovation, Google analytics certification feature too.
New Year…new you for content marketers. All these sound practices make a positive difference. – SS
“Today canceled. Me staying in bed and eating cookies.”
Cookie Monster gives us a lesson on relevancy and relatability. — SS
Facebook Messenger has started public testing dark mode in certain countries. This allows users to change backgrounds and other interface elements to improve how content is viewed.
Another UX consideration for marketers and content creators. — SS
A slew of tech companies is considering going public this coming year. Social media platforms Slack and Pinterest are tipped to be making an initial public offering.
When Facebook, Twitter and Snap went public we saw a shift in strategic focus. Watch for changes at Slack and Pinterest. – SS