This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature.
Google My Business added the ability to announce the date a new business is opening directly in Google Maps and changed how it manages businesses that are within specific service areas.
This means new companies can start communicating with potential customers even before they open for business. Also it gives businesses more control over the regional areas they serve. — SS
Snap, the company behind Snapchat, is bringing a new camera to the desktop. Snap Camera integrates with apps including Twitch, YouTube, Skype, and Zoom. With Snap Camera running, users can use Snapchat’s filters and lenses.
This move allows Snap to extend its reach into users’ lives, and expand people’s use of augmented reality. — SS
A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season. NPB found more than three-quarters of consumers are planning to do at least some of their holiday shopping online over the holidays. About 60 per cent said they would shop both online and offline. Only, 28 per cent of respondents said that they preferred to do most of their shopping online.
Retailers that blend online and in person shopping experiences will be this holiday season’s sales winners. — SS
Facebook is opening its first small business pop-up concept in nine Macy’s locations across the United States to bring 100 small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.
More evidence that retailers that blend online and in person shopping experiences will be this holiday season’s sales winners. — SS
Google and Sephora have announced they have brought Google Assistant and Sephora’s YouTube content together on the Google Home Hub voice assistant device. The idea is that Sephora customers can use the Home Hub at their mirrors to access beauty tutorials through voice commands as they apply their makeup.
Marketers who ignore voice search in their marketing mix are being left behind. — SS