This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis.
Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers. The expansion to LinkedIn is another example of the company’s shift in focus from being a video destination site to one that sells tools and services to professional and semi-professional video creators.
Now it’s easier than ever to share videos. If you’re not using video you’re not doing content marketing. — SS
In its 2018 third quarter earnings report, Facebook confirmed that the number of daily active users in US and Canada has remained flat at 185 million, while the number of European users has slipped from 279 million to 278 million. The latter may be a direct result of recent European privacy regulations, namely GDPR, which initially caused Facebook to lose 1 million monthly active users after it went into effect in May.
Although growth has slowed (just about everyone’s already on it?), Facebook isn’t going anywhere. It remains a crucial channel for marketing and communications professionals. — SS
The quest to accrue retweets regularly drives users to tweet outlandish comments, extremist opinions, fake news, or worse. Many users knowingly tweet false and damaging information and opinions in an effort to go viral via retweets. Entire Twitter accounts have been built on this strategy. If Twitter really wants to control the out-of-control rewards mechanisms it has created, the retweet button should be the first to go.
No way! This would be throwing the baby out with the bath water. The retweet is Twitter’s essence. It’s what makes it interesting. — SS
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates. That’s an increase of 5 million users—more than Facebook and Twitter will gain combined. By the end of the forecasting period in 2022, there will be 87.2 million users on the platform.
Some interesting stats here, especially about reaching men. Marcoms pros ignore Pinterest at their peril. — SS
Google has launched emoji style mini stickers for Gboard, designed for those who may have stared into the eyes of emoji and not seen themselves staring back. These sticker versions of the emoji are customizable so you can make them look just like yourself.
A great bit of fun! Post your selfie emoji in the comments below. — SS