This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.
Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad product.
“We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses to re-engage with those customers,” writes Facebook on its business blog.
Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. — SS.
Twitter is introducing a new feature that allows users to create audio-only broadcasts. The feature is available from the same interface where you would normally launch live video. It’s currently accessible on the Twitter for iOS app, as well as on Periscope.
This great new feature will support live broadcasts when the lighting is bad or you just can’t get a good shot. — SS.
Snapchat has confirmed that users of version 2 of its Spectacles camera sunglasses, are capturing 40 per cent more Snaps than people with V1s. The company has just launched two new black-rimmed hipster styles of Spectacles V2 — the Nico and the Veronica models.
Marcoms pros who are not implementing Snapchat strategies are missing a great audience engagement opportunity. — SS.
Ottawa Senators owner Eugene Melnyk says in a new video and open letter that he and the franchise are in Ottawa for the long haul. He promised a fresh start with a rebuilt team this season after a “horrible” 2017-18 season that saw the team drop to the second-last spot in the league.
Will #OttawaRising beat #MelnykOut for social media dominance? Can Melnyk win back the confidence and respect of Ottawa fans?– SS.
Pinterest has hit a milestone of 250 million people using the social network each month. The amount of content on Pinterest is growing at a rapid pace, with over 175 billion ideas to discover — up 75 per cent since last year.
Marcoms pros are encouraged not to be over reliant on Facebook and Twitter. Pinterest offers a world of opportunities. — SS.
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