This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter? Not so much. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes.
A new feature is rolling out on Google Assistant. “Tell me something good” is a new experimental feature that delivers a daily dose of good news. US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world. Finally, some good news!
In its continuing effort to clean up its act, Facebook has removed multiple misleading Pages, groups and accounts for coordinated, inauthentic behaviour. Some of this activity originated in Iran, and some originated in Russia. The take down included networks of Facebook and Instagram accounts designed to mislead others about who they are and what they are doing. As the Facebook and Instagram experiences improve for users, so too will their performances as a marketing and communications platforms.
Instagram is testing recommended posts in Feed, a new way for users to see content they may like. The recommendations are based on the people they follow and photos and videos they have liked. The trial started this week and is expected to run for several days. If it’s adopted, the feature will boost organic reach and engagement levels for brands.
Twitter CEO Jack Dorsey has admitted that Twitter is reluctant to commit to a timetable for enacting policies aimed at curbing heated political rhetoric on the site. In an interview with CNN he said, “We have not figured this out, but I do think it would be dangerous for a company like ours… to be arbiters of truth.” Brands will follow the money. The Twitter experience has been deteriorating for years and so, Dorsey risks further alienating users with this dilly-dallying.
LinkedIn introduced QR codes a few weeks back to make it almost effortless to swap contact information and connect. As the summer winds down and the fall’s networking begins in earnest, will marketing and communications pros be scanning codes instead of exchanging business cards?
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