After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Linkedin, Facebook, Instagram and Snapchat all feature.
Sometimes it’s just easier to say something aloud rather than to type out text. LinkedIn has added the ability to record and send voice messages in LinkedIn Messaging. It’s available in the LinkedIn app on iOS and Android. Social media users can receive voice messages on mobile and on web. This feature will be available globally to all members in the next few weeks. I don’t have it yet, but I look forward to using it.
Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. Think Facebook Live, but use pre-selected videos instead. It lets Group hosts share video streams within the group. Participants can see the video all at the same time and engage and add comments.
Snapchat’s new pilot program ‘Snapchat Storytellers’ is partnering businesses with its best content makers. In an effort to boost advertising revenues, the program links brands with top popular creators to appear in ads or provide advice on creative campaigns.
Instagram’s new status indicators show if a user is online or not via the direct messaging feature. It could be useful for brands wishing to engage directly with followers, offer special deals, etc. I’ve got this new feature on my Android phone. Do you?
Facebook’s disappointing Q2 earnings created a record-breaking 19 per cent one-day drop in stock. This is bad news for investors, but brands will have to wait and see. Recent struggles and the resulting changes are driving innovation at Facebook. We’re seeing great improvements in user experience. A great experience for users means a great opportunity for brands.
Today Facebook announced a new activity dashboard to help people manage their time on Facebook and Instagram. It’s been developed in collaboration with mental health experts, academics and feedback from the community. The idea is to support intentional and positive online experiences by giving users more control. The company says the feature is rolling out ‘soon’.