Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers. Cision says that it’s the first in the industry to offer a fully-integrated platform that aligns both traditional media and dynamic social influencer capabilities.
With it you can identify and target individual social influencers alongside traditional media contacts and outlets. You can monitor the results of comms campaigns across both social and traditional media and analyze the results in an integrated, easy-to-use interface. Other features include:
- Expanding the audience reach of comms campaigns, identifying social influencers that are likely to impact target audiences and engage with them
- Understanding the most influential contributors to social channel discussions and identifying their networks
- Aligning influencer communications efforts with broader social media initiatives
- Managing social media and traditional media campaigns as part of a single, integrated workflow within the Cision Comms Cloud user interface.
This sounds great. I hope the the tool lives up to the hype, because I’ve been looking for just such a tool to support my influencer relations services and have not found one that does everything I need it to. I’m using a combo software solution to get the insights I need.