Top five: Google offers support to publishers
This week's top five must-know social media news features Google's Funding Choices. New features from Facebook, Instagram, LinkedIn and GDPR are highlighted
Users and advertisers are mostly unfazed by Facebook scandal
“We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the Wall Street Journal. She says the company isn’t “anticipating major changes to our overall revenue and business model” as it pertains to the potential ability for users to opt out of the targeted ad model that came under heat during this week’s hearings.
LinkedIn adds GIFs to messaging
To make it easier for users to communicate on LinkedIn, the professionals' social network has teamed up with Tenor to integrate GIFs. . Now users can quickly search for GIFs straight within messaging and send on the spot. It's rolling out now and will be available globally in the next couple of weeks.
Instagram introduces @design
The Instagram design team has launched a new account called @design to explore design and craft at Instagram and around the world. The @design profile will explore the creative process at Instagram – from how problems are defined, to prototyping tools, to AR simulations, to weekly team critiques, and more.
Google helps publishers recover lost revenue from ad blocking
Google is expanding Funding Choices to 31 additional countries over the next few weeks. Funding Choices helps publishers with good ad experiences recover lost revenue due to ad blocking. Millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. The goal is to help publishers get paid for their work by reducing the impact of ad blocking,
GDPR 101 for marketers
Many marketers are ill-informed and ill-equipped to implement the largest change in data and privacy in the last 20 years: the General Data Protection Regulation of the EU, known by its initials, GDPR. With recent roll outs of new compliance features by companies like Google, some folks are hearing about GDPR for the first time. Blogger Christopher Penn explains what's involved