Top Five: YouTube beats Facebook as most-used platform
The must-know social media news for the week of March 18, 2018. Facebook, YouTube, Snapchat and Google all feature
YouTube beats out Facebook as the most widely-used social media platform
The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. There are quite a few surprises such has YouTube has more users than Facebook, people with higher education are more likely to be on Instagram and SnapChat counts a quarter of US adults as users (as many as LinkedIn).
Facebook suspends Trump's analytics firm
In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. The social network says that Cambridge Analytica lied about keeping and using data that was accessed in ways that did not conform with Facebook's Platform Policies.
Google improves image search
To improve image discovery, Google is now adding more context to the results page by including photo captions which show the the title of webpage where each image is published.
How to brand mobile Facebook Live video streams
Marketers can easily add a logo and a call to action to mobile Facebook Live broadcasts. All you need is a mobile phone, a tripod and some free apps. This is a helpful how-to article.
Snapchat tests @-tagging to help brands boost follower numbers
Snapchat is testing a new feature that will allow brands to tag someone in a Story by adding another user's handle when typing text over a photo or video. So a brand could call out an influencer making it easier for the influencer's audience to find and follow the brand. Nice one!