Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. It provides the confidence (and credentials!) to promote a message, product or service by understanding who, when and how to connect – strategically and effectively.
There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Now, for the first time in Ottawa, marketing and communications pros can prepare for both of these exams by taking the Facebook Marketing Foundations course offered by TRUEdotACADEMY.
Certification requires advanced competency in the following:
Facebook Certified Buying Professional
- Managing Facebook Pages
- Selecting and using Facebook advertising objectives
- Managing, creating and purchasing Facebook ads
- Targeting audiences for maximum impact
- Improving performance and delivery via the ad auction
- Meeting and reporting ad KPIs
- Understanding and testing the Facebook Pixel and SDK
- Leveraging consumer insights and the product catalog
- Troubleshooting ad issues
Facebook Certified Planning Professional
- Managing Facebook Pages
- Selecting and using Facebook advertising objectives
- Targeting audiences for maximum impact
- Utilizing Audience Insights
- Optimizing reach and frequency
- Implementing planning strategy and best practices
- Understanding Facebook’s measurement solutions
- Thorough understanding of how Facebook products can be used in advertising and communication strategies
Those who pass the exam, get the badge to prove it. This digital badge can be shared readily on social media, websites or even on a resume and email signature. It’s certifiable proof that someone is skilled and competent in the marketing potential of Facebook.
Ready get Blueprint-certified?
A smart first step is to sign up for the Facebook Marketing Foundations training at TRUEdotAcademy.
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