I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is!
Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials.
I’ve headed up marketing communications agencies in Canada, the USA and the UK, and recruitment has always been part of the job. I found it’s difficult to gauge what a candidate actually knows about social media when they have only a general communications qualification. Often, once they get in the job, they struggle to make the leap from personal use to business strategy.
Hootsuite certification is recognized everywhere as a quality standard, and more than 30,000 people have it. Click To Tweet In Ottawa, about 30 people have the social marketing certificate. You have 60 minutes to complete an online test which includes 60 questions. Only those who correctly answer at least 80 per cent of the questions pass.
And I made the grade!