“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”
Click here to listen to Priya’s excellent presentation to the IABC Canada Eastern Region Board of Directors.
Priya is an Accredited Business Communicator (ABC) and a Certified Communication Management Professional (CMP). In 2010, she was named an IABC Master Communicator (MC) and in 2016, she became an IABC Fellow. She was the driving force behind the IABC’s global rebrand. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. She really knows her stuff and listeners will learn a lot.