It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.
This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.
Initially this test will support campaigns driving website clicks or conversions, or video views. To start, promoted tweets and videos will appear on profile pages and tweet detail pages on desktop web apps only.
This trial includes selected advertisers in the US, UK, Japan, and Australia. If successful, the new service will be rolled out globally in the future.
The reach expansion sums up a year of advertising innovation for Twitter. In August the social network relaunched its advertising program as the Twitter Audience Platform with a significant expansion of features and services and the addition of improved tweet engagements and video views.