Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind.
There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
Already, there are new and more prominent call-to-action buttons placed directly under the page cover photo in a bright blue band. This is commonly used to bring a business’s most important objective to the forefront, for example Contact Us, Watch Our Video, Shop Now, Learn More, Sign Up, Book Now or Download.
The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Here page owners will be able to feature the most popular products and services on offer with one tap.
Page navigation on mobile too, is set for improvement with an update to the layout that will reduce the need for scrolling and clicking. This will include the addition of a tab for each page section, somewhat like the current ones for videos and photos. Visitors to a page will be able to click on the tab to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, to keep relevant information displayed prominently.
These Facebook Page updates are a welcome development and will improve their effectiveness. Watch for new features to roll out over the next several weeks.
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