They said that 2010 would be the year that social media went maintream, and they were right. It was the year where we saw droves of ‘special consultants’ start up social media management services to cash in on the trend.
But I always advise companies not to outsource this important aspect of their communications and marketing functions. To me, it makes no sense to hand over important relationships to outsiders.
My approach to social media consulting is to help companies get to grips with the new tools and help integrate them into the overall strategy.
Let 2011 be the year that you integrate the social internet into your marketing and communications strategies. To learn more click here to see my February newsletter: Social Media News.