A newly published report projects that mobile advertising spending worldwide will grow by 74 per cent this year to $913.5 million and will accelerate in 2011 when advertisers are expected to boost mobile advertising spend as part of an overall shift to digital channels.
Media industry website Mediapost.com reports that by 2013, Gartner expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.
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