According to Gartner analysts, SaaS email is already proving attractive for many companies and will represent 20% of the commercial email market by the end of 2012. In 2007, the SaaS email market represented only 1 % of the commercial email market.
This is probably not the best news for Microsoft whose Outlook email software is the runaway market leader for desktop and enterprise applications; the market for third-party product vendors is predicted to shrink by one-fifth. But while disruptive technologies do force change and impact established business models, they often also create new opportunity.
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