For many IT vendors, working with analysts like Gartner and IDC is a new area. And, knowing how an analyst works, what the analyst’s real influence is and how to work with an analyst can be confusing. But when you have a clear understanding of the benefits of building relations, you’ll see it’s worth the effort.
Pick up a copy of today’s Isle of Man Examiner to read the Tech Talk column which gives an overview on the benefits of successful analyst relationships.
Also click here to read Kami Huyse’s 10 Tips to developing relationships with analysts. There’s a link to a useful white paper too.