User generated content is coming to mainstream media. I keep an eye on the travel sector media because Strive consultants work for client Luxury Explorer, the world atlas of luxury travel.
I was pleased to see Francisca Kellett, online travel editor at the Telegraph, is adding a bunch of new features to the Web site. “Your Heaven & Hell” will let readers contribute their own travel stories and pix. There is a monthly holiday prize as an incentive. Bulletin boards and podcasts are given more prominence, and Francisca promises to launch travel blogs very soon. All this user generated content is great!
Editor’s Note: I updated this article on March 16, 2019 to make it easier to find.