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Finally, a video that reveals the power of social media and why it’s changing us all!

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Betty White flogs insurance via YouTube
Measuring influence online
What the hell is social media?

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Netflix, YouTube account for nearly half of all Internet usage
YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video Uploaded Per Minute

News from LinkedIn, YouTube, Twitter, Klout and Facebook all make this list of top social media news for the week of May 10.

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Chances are you’ve heard Gotye‘s song a time or two.  You might be aware of the hundreds of  amateur covers that have sprung up on YouTube.  Songwriter Gotye knows about them too.  So he’s created his own YouTube sensation: ‘Somebodies’.
When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of …

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This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI.

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Brands use social media for PR
Social media boosts campaigns
Driving ROI from social media for airlines 

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Measuring The ROI Of Social Media (viralblog.com)
What’s the RoI of your customer retention programme? (adrianswinscoe.com)
Social Media for Restaurants (coverboom.com)

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Reuters has launched Social Pulse, a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers.

It displays the news that is most popular in Reuters social network.  It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow, which uses statistical techniques and natural language processing to deliver predictive data in realtime. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.
The Klout …

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This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).

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Women in social media
Betty White flogs insurance via YouTube
Social media boosts campaigns

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Top 5 YouTube videos: Justin Bieber vs Lady Gaga (examiner.com)

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Effecting a reputation recovery for Casey Anthony, the Florida mother who was acquitted of charges that she murdered her daughter Caylee, is a PR challenge that few would rush to undertake. One of most-hated people in America, reforming Casey could be an impossible task. However, I don’t agree.  I believe there is every chance that she will find a way to leverage her notoriety to make a very good living as a result.
It seems an initial shot was fired over the bow yesterday when Casey’s personal video diary was ‘leaked’ …

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It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2011.
10 . The UK’s top 25 tech PRs on Twitter — This post summarizes tech journalist Jack Scholfields list of the top 25 tech PRs in the UK.  I wonder if he knows I’ve left yet?
9. Map your Linked In contacts — This a cool tool to visualize your professional networks to gain a better understanding of where …

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By now most Twitter users have checked out the ‘new’ Twitter.  It’s taken me a few days because I hardly ever use Twitter’s own platform; I rely on Tweetdeck and TweetCaster. So I was curious to see what everybody is talking about.
The very first thing you notice is a completely new landing page. It’s not ‘Twitter blue’; it’s an orangey-red colour and has a picture of people playing cricket.  Odd.
The timeline includes rich media and key information embedded into tweets, there is a new tool to track @  and # …

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A new study from the UK’s University of Leicester into the use of social media in street protests and riots has revealed how it is effective for both protesters and police.
Social media was implicated in the co-ordination of recent riots, but it is increasingly being used by crime fighters and businesses to follow and deal with protests and crime, the study found
And it also provided a means of ‘witness testimony’- evidence from the street level, a citizen’s eye  of what is going on, sometimes in contradiction of media reports of …