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LinkedIn Labs has recently launched InMaps a new service that visualises the collection of a LinkedIn ‘connections’ as a single network graph. Each colour represents a distinct group within a professional network, as labeled by profile owner. The graph lets users see where their connections’ networks overlap and identify areas that might be underrepresented.
Here’s a video explaining how to use the tool:

Related posts:

Gartner’s 2010 Hype Cycle social software
Measuring social media roi
Measuring Twitter influence

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In 2011,  social networks are likely to surpass one billion unique members, according to a report by international consultant Deloitte.  Also, they may deliver more than 2 trillion advertisements.
However the data shows that advertising revenues directly attributable to social networks may remain relatively modest compared to other media.  With per member annual advertising revenue of about $4, that implies total 2011 advertising revenues of about $5 billion.
This is a divisive issue. Some people see social networking as the technology sector’s “next big thing” that will overtake search advertising. Others take …

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There are plenty of social media monitoring tools out there, some free, others can be quite expensive. And,
although many are very clever, tests have shown that none can be trusted to accurately reflect and report on the sentiment of conversations online.  That’s because they lack one important feature that is absolutely necessary to do the job well…a human brain! That’s why I’m introducing Sherrilynne’s social media analysis.
Order now to find out who is saying what about your brand on the social Internet!

Is sentiment positive?
Is social …

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It’s been almost two years since Facebook introduced private family groups, and then last October the concept was extended with the introduction of ‘secret’ groups. But many people are unaware of this function or don’t understand how to use it.
The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.
The function is easy …

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LinkedIn has announced the launch of the it’s new ‘share’ button.  Publishers, bloggers and businesses can  include a button on their site that lets readers and visitors  ’Share on LinkedIn’ by adding a few lines of code to their websites.
In the past, publishers like The Huffington Post have integrated LinkedIn share on their website. Starting today, sites like Bloomberg, Forbes, and the Mercury News’ SiliconValley.com are doing the same. In addition, they are also integrating even more advanced functionality like the ability to sign-in to your site with LinkedIn credentials.

The …

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Image via CrunchBase

Facebook has made some improvements to its personal profiles to make it easier to use.   Everyone’s profile now begins with a quick overview of basic information such as where the user from, where he went to school, and where he works—all good conversation starters. And the new profile includes a row of recently tagged photos of the user.
The new profile allows people to highlight some friends such as family, best friends or colleagues. Users can create new groups of friends or feature existing friends lists. It also gives people …

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We missed June’s league table but here’s a quick snapshot of the Isle of Man Twittersphere  for July. We’ve had a few changes since May, notably, I’ve been kicked off the top of the influence table by Adam Lambert fan Carla Quick, Derek Richardson has joined in the fun and ranks high on both tables and Beckii Cruel continues her steady march towards the top.
To be in with a chance of being included in next month’s tables, make sure you get listed on Twitter Grader’s Isle of Man Elite …

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Image via CrunchBase

Foursquare in healthcare?
It seems like every day another company enters the geolocation  race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare. The question I have to ask: Does Foursquare make sense for healthcare?
Where are London’s Foursquare check-in hotspots?
Where is everyone checking in to Foursquare in London? Ok, there’s admittedly an app for that. But here’s a very interesting infographic instead.
Foursquare closing in on check-in milestone
While geo-location services often have trouble pinpointing exact location (studies …

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How To Unlock Your World With Foursquare on Howcast
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Foursquare adding 15,000 new users per day (slyvisions.com)
Foursquare Is Awesome For My Small Business (businessinsider.com)

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Image by .m for matthijs via Flickr

Many organisations don’t want start a blog or Facebook fanpage because they’re afraid of people contributing nasty or unwelcome comments.  This can be a big issue for many organisations; we only have to look at the whole Greenpeace v KitKat affair of a couple of weeks ago for an excellent example of a corporate fanpage being hijacked.
But, with a little fore thought and advance planning, it doesn’t have to be that way. Have a thoughtful plan of action for all different types of  social …