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Articles tagged with: Social network

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[5 May 2012 | One Comment | 49 views]
The social customer

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The concept of social shopping is nothing new. People have loved shopping together since the dawn of mankind.  Most women will attest that shoe shopping by yourself is just no fun at all.
Now thanks to social media, people can indulge in social shopping online and this trend is just in its infancy.  This infographic Gloople explains what online social shopping is and how it’s set to transform ecommerce.

Related posts:

The rise of social commerce
Is social media better than sex?
Did Chris Brogan sell out?

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Facebook, Featured, Headline, Social Media »

[4 May 2012 | One Comment | 192 views]
Which social network would you quit?

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If you had to quit one social network, which would it be?  This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote.

Unfortunately for Pinterest, the newest platform of all is the one that folks say they would quit first, with 22 people singling it out.
Next comes the much-maligned Google+ with 14 people willing to leave it in the dust.
Perhaps surprising, Facebook!  Six people would leave the most popular of social networks.
Five would kick Twitter to the curb.
Four would shirk LinkedIn.
Three would leave …

Facebook, Featured, Headline, Social Media »

[25 Apr 2012 | No Comment | 121 views]
Deleting your Facebook status

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Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it?
This is the question I recently posed on Facebook using the questions tool.  Almost 30 people took the time to answer and the overwhelming response is, yes!  In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place. One person added he’d done it more times than he’d care to admit.
Five people said they’d never done it.   Another respondent said that …

Featured, Headline, Social Media, Twitter »

[20 Apr 2012 | 2 Comments | 555 views]
Infographic: Twitter facts

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Twitter is now truely mainstream; it’s not just for the cool kids anymore.  Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive

 Related posts:

Managing personal relationships online
Content marketing is king
Email marketing goes social

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Facebook, Featured, Headline, Social Media »

[12 Mar 2012 | One Comment | 1,665 views]
We don’t discuss politics on Facebook, right?

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They say you should never discuss politics or religion, right?  Well this advice seems to hold true according a new survey by the Pew Research Center’s Internet & American Life Project that on social networking sites.
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly 40% of users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their postings were …

Featured, Headline, Social Media »

[17 Feb 2012 | 3 Comments | 1,127 views]
Report: Managing personal relationships online

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Apparently, Canadians like to use of technology to manage their personal relationships. So much so  they tend not to worry about family due to technology advances helping to keep people connected.  This is the finding of a report published this week by Rogers (client).
The report focuses on how technology users connect to family and friends and includes a survey that 58 per cent of Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while 39 per cent feel that staying connected with loved ones is …

Featured, Headline, Social Media »

[13 Feb 2012 | One Comment | 1,904 views]
Reuters, Rogers and social dashboards

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Reuters has launched Social Pulse, a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers.

It displays the news that is most popular in Reuters social network.  It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow, which uses statistical techniques and natural language processing to deliver predictive data in realtime. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.
The Klout …

Featured, Headline, Marketing, Social Media »

[11 Feb 2012 | 4 Comments | 1,560 views]
Content marketing is king

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Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness.
To be effective, orignal, quality content is key and  until recently companies had often underestimated the time and resourses required. The excellent infographic below (knicked from Jeff Bullas) shows that B2B marketers …

Featured, Headline, Social Media »

[26 Jan 2012 | 4 Comments | 1,655 views]
Email marketing goes social

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Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse, an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.
The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social.
Here’s a handy …

Featured, Headline, Social Media »

[14 Jan 2012 | One Comment | 1,894 views]
Path: the sequel

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Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.  That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …