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Articles tagged with: Social Media

Featured, Headline, Marketing, public relations, Social Media »

[13 May 2012 | No Comment | 53 views]
Are professional communicators normal?

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This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people.  It looks at how we use social media mostly, but also at how we behave at office parties.  Are you normal?

Hat tip: Adverblog
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Content marketing is king
Women in social media

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events, Featured, Headline, Ottawa, Social Media »

[10 May 2012 | No Comment | 53 views]
Third Tuesday Ottawa: social media in health care

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The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.  Presenter Ann Fuller, CHEO‘s public relations director and a health care social media pioneer,  didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.  Thank goodness for the fast finger people in the crowd who live-tweeted the session; a selection of tweets is feature below.  …

events, Featured, Headline, Ottawa, Social Media »

[2 May 2012 | No Comment | 34 views]
Social media and health care reform

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In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.
Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.  Third Tuesday is a must-attend fixture.  May’s  Third Tuesday takes place on Monday May 7 …

Facebook, Featured, Headline, Social Media »

[25 Apr 2012 | No Comment | 121 views]
Deleting your Facebook status

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Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it?
This is the question I recently posed on Facebook using the questions tool.  Almost 30 people took the time to answer and the overwhelming response is, yes!  In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place. One person added he’d done it more times than he’d care to admit.
Five people said they’d never done it.   Another respondent said that …

Featured, Headline, Social Media »

[17 Apr 2012 | One Comment | 365 views]
Social media in call centres

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Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.
Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care, which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center.
Social media is fundamentally different from all other customer engagement channels in that conversations are public.  …

Featured, Headline, Social Media »

[9 Apr 2012 | One Comment | 525 views]
Using social media to track down deadbeats

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The Debtor List  is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

The Debtor is informed of the claim via email and has a chance to dispute the claim. Otherwise the claim remains searchable on the …

Featured, Headline, public relations »

[28 Mar 2012 | 2 Comments | 1,222 views]
Bloggers important in PR

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Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.
Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.
“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of …

Featured, Headline, Social Media »

[20 Feb 2012 | One Comment | 1,259 views]
Social Media Informer

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Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.
Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.
Regular readers of this blog may notice a new widget featured in the right margin.  …

Featured, Headline, Social Media »

[19 Feb 2012 | One Comment | 1,741 views]
The ROI of social media

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This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI.

Related posts:

Brands use social media for PR
Social media boosts campaigns
Driving ROI from social media for airlines 

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Measuring The ROI Of Social Media (viralblog.com)
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Featured, Headline, Social Media »

[17 Feb 2012 | 3 Comments | 1,127 views]
Report: Managing personal relationships online

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Apparently, Canadians like to use of technology to manage their personal relationships. So much so  they tend not to worry about family due to technology advances helping to keep people connected.  This is the finding of a report published this week by Rogers (client).
The report focuses on how technology users connect to family and friends and includes a survey that 58 per cent of Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while 39 per cent feel that staying connected with loved ones is …