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In 2011,  social networks are likely to surpass one billion unique members, according to a report by international consultant Deloitte.  Also, they may deliver more than 2 trillion advertisements.
However the data shows that advertising revenues directly attributable to social networks may remain relatively modest compared to other media.  With per member annual advertising revenue of about $4, that implies total 2011 advertising revenues of about $5 billion.
This is a divisive issue. Some people see social networking as the technology sector’s “next big thing” that will overtake search advertising. Others take …

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Beyond, a digital consultancy which is part of the NextFifteen group has just published the findings of a study on how people interact with brands on Facebook.
The study analysed more than  14,000 posts on the corporate Facebook fan pages of the world’s 100 most valuable brands and conducted a consumer poll of 4,000 people based in the UK and the US. The purpose of the study was to find out why people become fans, what keeps them engaged on fan pages, what the true sentiment of people’s contributions are, and …

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The third quarter of 2010 saw technology companies averaging approximately 50 tweets and 20 Facebook postings, and nearly six blog postings, according to the Q3 2010 Hype Report published by PR Tool Guy, a public relations services firm based in California.
The report includes data for more than two dozen companies and tracks a variety of PR activities and results including news releases, media coverage, blogs and social media postings.
Social media content ranged from communications about new products, customer wins, partnerships and financial events to discussions of industry trends. And while …

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If you’re running a small business, there’s a one in three chance that you’re already using social media in your work and are seeing its positive impact.
A survey of 269 companies conducted by Daryl Willcox Publishing found that more than  half (54%) used social media – and 35% of these said they posted updates every day to platforms such as LinkedIn, Facebook and Twitter. A quarter of companies updated every few days, while 17% used social media platforms weekly.
Almost three quarters of the companies experimenting with social media claimed they …

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More than  two-thirds of companies globally  are allowing the use of web collaboration or social media tools in the workplace according to a new study by Clearswift, the software security company.  
The research includes evidence of positive steps by businesses to adopt social media across the global workplace with US companies leading the way, followed by Germany, the UK and Australia. More than half of managers surveyed believe that web collaboration technology is now ‘critical’ to the future success of their business.
•employee experience: Almost a third (28%) of employees say there is …

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Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer service departments, according to a new study from Cisco. Within marketing and communications, these tools have already become an integral part of organisations’ initiatives, as marketers have understood and acted on the shift from “broadcast” to “conversational” communications or rich interactions.
The Cisco study assessed how organisations use consumer social networking tools to collaborate externally and it revealed the need for stronger governance and IT involvement. The research is based on extensive …

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The majority of teenagers in school today admit to plagiarism, according to a study just published by the Cranfield School of Management.
Two-thirds of teen respondents admitted to inserting information straight from the internet into school work without actually reading or changing it.
Perhaps even more worryingly, almost a third (28.5 per cent) deemed this as acceptable practice despite recognising that such behaviour is considered plagiarism.
Commenting on the results, Andrew Kakabadse, professor of international management development at Cranfield School of Management said: ‘Our research shows that technology obsession hinders spelling skills, implicitly …

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Image via CrunchBase

Web 2.0, or the social web, is impacting in the workplace and is changing the way organisations conduct business as more of these interactive applications make their way into the corporate environment.  Though many Web 2.0 services were designed for consumer use rather than business use, organisations across all industries are already using them to increase collaboration and information exchange, streamline processes, engage key stakeholders and generate revenue.
This is the main finding of an independent, global study into the state of Web 2.0 use, policies and security conducted …

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Well here I am, barely off the ferry and already getting back in the blogging saddle, as it were.  There were hundreds of RSS feeds awaiting my return and as I scanned them I was struck by the ebb and flow of the PR blogosphere.  A week offline gives you a fresh perspective. So, instead of running my top 5 posts this week, I thought instead I’d list my favourite five stories.  Here they are, in particular order.

1.  One of those boring memes went around with several bloggers chipping in …

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Strivers…I want to be sure you all had a chance to read Steve Rubel’s post from yesterday where he gives a great explanation of how free data available online can inform our activities.  He pulls together a number of tools that, combined can give a lot of intelligence.  Check it out.