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This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people.  It looks at how we use social media mostly, but also at how we behave at office parties.  Are you normal?

Hat tip: Adverblog
Related posts:

Wikipedia rules the waves
Content marketing is king
Women in social media

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Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.
Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.
“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of …

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Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.
Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.
Regular readers of this blog may notice a new widget featured in the right margin.  …

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There’s been a lot of discussion about Klout and its new algorythm lately.  People were unsurprisingly a little miffed to wake up one morning to find their Klout score had dropped 20 points overnight.  I was a little upset about it myself, I have to admit.  Here’s a selection of views from around the blogoshere which illustrates a range of views:

In a guest post on Neville Hobson’s blog, Tammy Kahn Fennel of MarketMeSuite says that Klout is getting a bum rap and is spitefully …

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I don’t usually flack client work on this blog, but this week our team at Thornley Fallis created such a fantastic event and media opportunity I just have to brag (just a little).
The team was challenged to tell a complicated story made up of disparate elements:  environment, food, manufacturing, ecology, transportation, technology and fun.  We created a unique experience that pulled everthing together into solid story that proved to be compelling to journalists, bloggers, influencers and people every where.
There’s no need for me to retell the story here, when Citizen …

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Next Thursday, 28 July, there is a free online conference for people interested in learning about social media and online marketing from the folks at Vocus, the  marketing and PR software company.
The five-hour conference, entitled  Reach. Influence. Repeat, includes presentations from Adam Singer, Peter Shankman, Gini Dietrich, Lee Odden and Valeria Maltoni, and was recorded live at the Vocus Users Conference this June. All speakers will be on hand for live Q&A sessions.
The conference covers: content, networking, blogger outreach, social-powered search and influence marketing which are five of the most …

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The primary goal for businesses and brands using social media is to raise awareness and generate exposure, according to this week’s survey of fans of the Sherrilynne’s PR & Social Media Training & Consulting Facebook page.  It’s a fact backed up in the Social Media Marketing Report 2011 published last week by the Social Media Examiner.
Fewer than half of businesses using social media see it as a means to generate sales leads, a finding consistent in both surveys.  This means that social media is seen as important for public relations, …

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Ever wonder which technology companies have the most to say about themselves?  If so, you’ll find a new industry ranking published by RealWire, the UK newswire service, the PRFilter technology PR Rankings to be of interest.
It’s an analysis of technology brands, topics and products that are mentioned the most in the tens of thousands of news releases from multiple aggregated sources that PRFilter indexes each month.
February 2011 trends:

Microsoft, Facebook and Verizon were the top three most referenced technology brands
cloud related technologies, websites and wireless were the top three most …

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Oh no!  Our friends at PR Moment have put together a jargon buster that includes the 12 most-hated phrases used in the public relations profession. I’m embarrassed to admit to using 11 of the 12.  A prize goes out to the first one who can name the only term from the list I’ve never been guilty of using (leave your guess in the comments).

Boiler plate
Blue sky thinking
Cross pollination/fertilisation
Digital native/immigrant
Grey beard
Heads up
Holding the ring
Moving forward
Quick and dirty
Reach out
Seed, share or amplify
Touch base

Click here to find out what these terms mean (and …

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In watching last week’s BBC documentary on social class the irony of seeing the head of a top British public relations agency Modus  Publicity get raked over the coals by reporter Richard Bilton did not escape those of us in the business.
According to PR Week, Julian Vogel, Modus’ director ‘inadvertently played a starring role’ in the documentary.  In it, the PR pro was forced to admit that his firm employed up to 20 staff working as unpaid interns at any one time.
You’d think the head of a top PR agency …