The baby boomers generation is an important demographic as consumers who are technology-savvy, use social media and are also still into mainstream media.

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers.

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What were Lance Armstrong’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted.
Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown.  None received the expected reputational boost from the exercise.
But Lance’s confession was significantly different. He wasn’t admitting to hurting himself or his loved ones…his …

“In other news, the ghosts of Mao, Pol Pot and Stalin have been heard saying “we always had the long term best interests of our people as our highest priority.”

Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media.

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Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.
Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.
Bricker said that we are in the midst of a transition to a new Canadian mindset. Old Canada was about English and French. It was more rural, …

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Yesterday, Michael Geist presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.
Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. He’s recognized as one the world’s most influential people on the subject.  He …

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The primary goal for businesses and brands using social media is to raise awareness and generate exposure, according to this week’s survey of fans of the Sherrilynne’s PR & Social Media Training & Consulting Facebook page.  It’s a fact backed up in the Social Media Marketing Report 2011 published last week by the Social Media Examiner.
Fewer than half of businesses using social media see it as a means to generate sales leads, a finding consistent in both surveys.  This means that social media is seen as important for public relations, …

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Oh no!  Our friends at PR Moment have put together a jargon buster that includes the 12 most-hated phrases used in the public relations profession. I’m embarrassed to admit to using 11 of the 12.  A prize goes out to the first one who can name the only term from the list I’ve never been guilty of using (leave your guess in the comments).

Boiler plate
Blue sky thinking
Cross pollination/fertilisation
Digital native/immigrant
Grey beard
Heads up
Holding the ring
Moving forward
Quick and dirty
Reach out
Seed, share or amplify
Touch base

Click here to find out what these terms mean (and …