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The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.  Presenter Ann Fuller, CHEO‘s public relations director and a health care social media pioneer,  didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.  Thank goodness for the fast finger people in the crowd who live-tweeted the session; a selection of tweets is feature below.  …

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In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.
Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.  Third Tuesday is a must-attend fixture.  May’s  Third Tuesday takes place on Monday May 7 …

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A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News.  Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.
“We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall in a story in the The Ottawa Sun. “We’ll be going to 167,000 homes …

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The tables below are meant to  illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Very few of the most popular tweeps make the grade on the influence table.  Also, quite a few influential tweeters don’t have that many followers, relatively speaking.  Congratulations to @phdinparenting who continues to top both lists.
Here’s how the Twitter top 20 is compiled:

Only real humans are included (no brands, no publishers etc).
Users must be listed on Grader to be included on either table.
All those on the Grader side of the …

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After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux.
But do these tables tell the popular/influence story?  TweetLevel changed its algorithym a few months back; and it seems that Grader must have done so …

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IABC Ottawa’s popular ‘Networking in the New Year’ event is back for a third year!

Here are the top three reasons to register today:
1. One venue and six industry-leading communications professionals will strengthen your knowledge base for 2012.
2. A diverse mix of colleagues and friends will empower you to truly mix business and pleasure.
3. Tasty cocktail-style nibbles in a pleasant, relaxed atmosphere means you won’t have to fret about dinner plans.
This event is all about two pillars of IABC: professional development and networking. We’ve lined up a stellar group of …

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It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2011.
10 . The UK’s top 25 tech PRs on Twitter — This post summarizes tech journalist Jack Scholfields list of the top 25 tech PRs in the UK.  I wonder if he knows I’ve left yet?
9. Map your Linked In contacts — This a cool tool to visualize your professional networks to gain a better understanding of where …

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I’m reading Jeff Jarvis‘s new book Public Parts, in which he makes a pretty compelling case for ‘publicness’. He says that privacy has plenty of advocates already and that publicness also needs its advocates.
Among the benefits of being public, according to Jarvis, are that relationships and connections are formed, which is the fundamental purpose and a large part of the value created by online social networks.  Publicness  provides for collaboration and builds trust and he uses the Arab Spring movement of 2012 as a case study for publicness.
I’m not finished …

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One thing is for certain, Twitter Grader is a lot more volatile than Tweetlevel.  This month the left column has changed significantly from last month, with many new players added and lots of familiar names dropped altogether.  However, the right column, the measure of influence, sees many of the same names as in month’s past. Is this because popularity is fleeting and influence is enduring?  You tell me.
To get in with a chance to be on next month’s ranking be sure you get your Twitter profile listed on Twitter Grader …

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IABC Ottawa held a breakfast yesterday with speaker Greg Klassen, senior vice-president, marketing strategy and communications, from the Canadian Tourism Commission (CTC). He showcased how the CTC leverages its unique brand, ranked #1 in the world, to gain a competitive advantage for Canada’s tourism industry.
He told the crowd gathered about how the forces of complexity, technology, and globalization are accelerating change and increasing volatility in the tourism industry. He said that Canada’s tourism brand competes vigorously as an unique, exotic and off-the-beaten-track destination.  In fact, for the second year running, …