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You know, not a week goes by that I don’t hear from someone who’s interested in getting a start in PR and is wondering what it’s all about.  So I thought it might be helpful to create a seminar that will answer many of the questions I hear time and again.
It occurred to me that we might as well, at the same time, offer some help and pointers for people in business who are not PR specialists but find themselves involved in doing PR for their employer or their own …

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Are you studying PR, marketing, journalism or media at college or university? Are you looking for a summer job in the Isle of Man for 2009 and want to gain some relevant experience? We’d like to hear from you.

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BusinessWeek is running an excellent article by BL Ochman entitled ‘Debunking six social media myths’.  This is a must read for any organisations thinking of dipping their toes into the Web 2.0 water.  Popular misconceptions include:

Social media is cheap, if not free
Anyone can do it
You can make a big splash in a short time
You can do it all in-house
If you do something great, people will find it
You can’t measure social media results

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You cannot understate the importance of role the internet plays in modern public relations.  This video from RealWire succinctly explains  it all.
Hat tip: Stephen Davies

The Online Media from RealWire on Vimeo.

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Fourteen people have confirmed that they will be attending the Isle of Man Social Media Club ThirdThursday meet up on 20 November.  Nine more have said maybe! It seems that this idea is gaining momentum.
ThirdThursday is an international movement whereby folks who are interested in social media get together to talk about trends, tools, initiatives, ethics, anything.  I doesn’t matter if you are a corporate tweeter or if you want to find out more about what your kids are up to on Bebo, you are welcome.
ThirdThursday is about sharing …

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I’ve been to dozens of awards dinners over the years and on the whole they are generally either very tedious affairs or very boozy parties, depending on whether you’ve won an award.
Last night I had the opportunity to attend the Awards for Excellence gala in Douglas, Isle of Man.  This was not your run of the mill awards ceremony.  In true Manx style, Isle of Man Newspapers made their event a real fun night out. It didn’t matter if you were a winner or not, you were glad to be …

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A couple of sleepless nights means that I’ve had time to catch up on my reading. Here’s some stuff I really liked.
1. Some excellent advice for PR newbies from Matthew Stibbe. Don’t ring and say, ‘Did you get the press release?’ Sound familiar anyone?
2. More good advice. How to write headlines that pop, from Flack’s Revenge.
3. Leo explains to company directors what social media can do for them.
4.  Todd Defren explains why sacking the PR agency to save money during tough times is such a bad idea.
5. Seth Godin explains …

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The third Thursday of each month, the Isle of Man Social Media Club meets. This month, Third Thursday is tomorrow, 18 September, 12.30 at Paparazzi, Douglas Promenade.  Everyone is welcome.   But should you come?
Anyone who is interested in journalism, publishing, communication, art, media, teaching, learning, Internet, marketing.  In short, anyone who is curious about how humans communicate should come along.
Bloggers, podcaster, Facebookers, MySpacers and Twitterers are all welcome.  Or maybe you are just curious about these online social platforms and wonder how they fit into your life and business.
The idea …

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Image by Tasa_M via Flickr
Last evening, after a pretty trying day, I spoiled myself by sitting down in a quiet room and reading the newspaper.  For someone who usually only finds time to scan a website, it was a real treat. The Isle of Man Examiner is still published as a broadsheet, and I spread the pages out and thoroughly enjoyed myself as I ruffled and turned them and took in stories of every description from all over the Island.
You don’t often get to see a 36 point headline …

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Image by dullhunk via Flickr
How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to find out!
The latest Nationals Pitching Day is taking place 9 September in London, and there are a few places left. The workshop focuses on providing practical skills that enable PR executives to pitch any journalist …