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LinkedIn has announced the launch of the it’s new ‘share’ button.  Publishers, bloggers and businesses can  include a button on their site that lets readers and visitors  ’Share on LinkedIn’ by adding a few lines of code to their websites.
In the past, publishers like The Huffington Post have integrated LinkedIn share on their website. Starting today, sites like Bloomberg, Forbes, and the Mercury News’ SiliconValley.com are doing the same. In addition, they are also integrating even more advanced functionality like the ability to sign-in to your site with LinkedIn credentials.

The …

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Can’t say that I disagree with a single thing in the two-minute video.  Thanks to @MichielGaas for the tip!

Related posts:

Social media takes the lead over PR
One in three SMEs use social media
A history of social media screw ups

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More than a thousand marketers turned up at Montreal’s Palais de Congres last week to learn the latest thinking from a slate of all-stars and I was lucky enough to be among them.   The line up included:

Mitch Joel
Seth Godin
Avinash Kaushik
Max Lenderman
Andy Nulman
Jeffrey Gitomer

Mitch Joel, known as one of North America’s leading digital visionaries  kicked off the event with an insightful one-hour talk on how the Internet is changing the way the consumers behave.  While he didn’t say anything incredibly groundbreaking, his talk set the scene for the day’s discussion.  His …

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Don’t overthink your social media efforts
Recently I spoke to a company who thought that they needed hundreds of folks participating in their social media marketing effort, like a grassroots political campaign.
Facebook CEO deletes controversial iPhone 4 posts.
For a CEO with a high profile such as Zuckerberg, that probably wasn’t the smartest of things to do. After all, journalists didn’t just write about Mark Zuckerberg making the claim, no, they wrote about the Facebook CEO dissing Apple.
Now, what’s the Radically Transparent way to nip this in the bud? Make an …

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Would you walk into a pub full of people you don’t know, sit down at a crowded table and blurt out, “Buy my stuff!  I’m brilliant and I’ll do you a good deal!  Call me! Email me! Buy my stuff!”
No?  So why then would you go into a LinkedIn group and start spamming it with your sales and marketing bumpf?  Why would you go to someone’s blog and spam with comments with links to your own site and Sell Sell Sell! messages? Or why would you auto reply to new …

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Image via CrunchBase

A beauty salon owner I met last week was telling me about how she uses Facebook to offer special rates on services.  Curious, I checked it out and was surprised to see her business was set up as a group instead of as a page.  Turns out, she is unaware of the difference and a friend had set up the group for her.
Then, a couple a days ago, I discovered  that a friend of mine has just set up his company on Facebook, but I was surprised to …

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The idea of having a social media club sprang up in 2006 in Silicon Valley and the concept spread quickly all around the world with groups of folks interested in the social internet getting together to share knowledge, experience and best practice under the motto: “if you get it, share it”.
We formed the Isle of Man Social Media Club (SMC) in early 2008 and have met on the Third Thursday of each month ever since (with one exception: the week that OwenC and I were both tied up with family …

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Few B2B companies understand how people within their target audiences are using social media, but most are trying to get to grips with social media channels, according to a survey carried out by the Information Technology Marketing Association in March. Key findings include:

Most marketers recognise there should be no social media strategy; only marketing strategy
Few companies are researching their target audience and their behavior for social media
Marketers are struggling to provide content for social media
Some marketers are using social media in the thought leadership development process
Some social media tools are …

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My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out.
Susan and I worked together many moons ago when the dot-com trend was bubbling up, but she’s since gone on to become a leading voice in the marketing and communications blogosphere.
She is  co-founder and managing director of Blog With Integrity.  She blogs at Marketing Roadmaps and her first book, Professional Blogging for Dummies (Wiley) will …

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I’ve been trying out Foursquare recently.  It’s a social network that taps into location-based services.  It’s early days for Foursquare, but I think the idea has legs.  It works much like the other social nets; you find friends and connect with them online to share information and socialise.  But what’s cool is that you ‘checkin’ when you visit a shop, restaurant or other location and add your views on the experience.  And there’s a game component too.  Foursquare, or a network like it (Google Buzz?), will open up a myriad …