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This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people.  It looks at how we use social media mostly, but also at how we behave at office parties.  Are you normal?

Hat tip: Adverblog
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Wikipedia rules the waves
Content marketing is king
Women in social media

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How to Display Social Media Buttons(socialmouths.com)

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Email Is Alive and Well [Infographic] (community.constantcontact.com)

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This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI.

Related posts:

Brands use social media for PR
Social media boosts campaigns
Driving ROI from social media for airlines 

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Measuring The ROI Of Social Media (viralblog.com)
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Social Media for Restaurants (coverboom.com)

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Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness.
To be effective, orignal, quality content is key and  until recently companies had often underestimated the time and resourses required. The excellent infographic below (knicked from Jeff Bullas) shows that B2B marketers …

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The three biggest myths of social media marketing include that it’s free, it’s fun and it’s for everyone.
Yes, social media platforms such as wordpress.com, Facebook and Twitter are free to use, but it takes considerable time and effort to gain traction. Therefore it’s only free if you place no value on time and expertise.
Yes, social media is fun for individuals. Facebook is a great way to keep up on family news and communicate with friends. But, as industry user statistics  show, for companies and organisations, social media engagement is an …

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Learn how to unlock the benefits of social media for your business at a Forward Ladies business development seminar taking place in the Isle of Man on Thursday.  The event is open to both Forward Ladies members and non-members. Gentlemen are welcome too.
Learn how Facebook, Twitter, blogging and other online networks can help your business. Owen Cutajar, Isle of Man-based consultant with a background in IT and business strategy, will look at  how social media is changing the way people communicate and how businesses can leverage social networks to drive …

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Oh no!  Our friends at PR Moment have put together a jargon buster that includes the 12 most-hated phrases used in the public relations profession. I’m embarrassed to admit to using 11 of the 12.  A prize goes out to the first one who can name the only term from the list I’ve never been guilty of using (leave your guess in the comments).

Boiler plate
Blue sky thinking
Cross pollination/fertilisation
Digital native/immigrant
Grey beard
Heads up
Holding the ring
Moving forward
Quick and dirty
Reach out
Seed, share or amplify
Touch base

Click here to find out what these terms mean (and …

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They said that 2010 would be the year that social media went maintream, and they were right.  It was the year where we saw droves of ‘special consultants’ start up social media management services to cash in on the trend.

But I always advise companies not to outsource this important aspect of their communications and marketing functions. To me, it makes no sense to hand over important relationships to outsiders.
My approach to social media consulting is to help companies get to grips with the new tools and help integrate them into …

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Image via CrunchBase

LinkedIn is launching company pages to help businesses attract new customers using trusted, professional product and service recommendations.
The idea is to showcase products and services by making it easy for people to become brand ambassadors, building on word-of-mouth marketing. They are invited to write and share endorsements to build out their own personal brands, highlight expertise and provide value to their connections.
Already, tens of millions of professionals follow more than a million companies on LinkedIn to stay up-to-date on new developments and opportunities. Company pages will make it easier …

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Just found (thanks to @JohnFMoore ) this excellent slideshow on the history of social media disasters.  It covers 37 major corporate screw ups that every brand can learn from.  Enjoy!
Social media Screw Ups – A History

View more presentations from Social Media Influence.

Other posts you might enjoy:

Social media gets the blame for PR disasters
Greenpeace V Nestle
Ignoring social media is folly

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Successful Facebook pages all have the same eight characteristics according to a study just released by the Altimeter Group, but about half  of the major brands on Facebook fail to make the most of all Facebook’s available social features to maximise their page’s impact.
The report is based on input from 34 vendors, agencies, brands and individual experts as well as published blog posts, case studies and examples.  The eight key criteria for brands to find success on Facebook include:

Set community expectations: clearly articulate the ground rules for interaction …