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The Debtor List  is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

The Debtor is informed of the claim via email and has a chance to dispute the claim. Otherwise the claim remains searchable on the …

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Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse, an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.
The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social.
Here’s a handy …

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It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2011.
10 . The UK’s top 25 tech PRs on Twitter — This post summarizes tech journalist Jack Scholfields list of the top 25 tech PRs in the UK.  I wonder if he knows I’ve left yet?
9. Map your Linked In contacts — This a cool tool to visualize your professional networks to gain a better understanding of where …

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Half of Canadian businesses believe that social media has the potential to increase their profitability, according to a new BMO Bank of Montreal survey. However, while social media tools such as podcasts and social networking sites present significant, cost-effective opportunities for businesses to engage customers, only 29 per cent of Canadian small business owners are taking advantage.
The survey, conducted by Leger Marketing, found that those who think social media can increase their profit believe it can do so through:

promoting their company’s brand or reputation (64 per cent)
providing broader access to …

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The folks at the Ottawa’s eWomen Network have asked me to give a talk about Google+ on 19 October at the Arc Hotel. The event starts at 16.30 and runs until 19.30
A lot of women in business are discovering how to use Facebook, Twitter, LinkedIn and other social networks to help build their companies, but now there’s Google+ added to the fold.
My talk will cover why Google+ is important for business and I’ll give a brief history of Google’s history with social networks. We’ll discuss why you need another social …

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Each month I wrap up news and stories featured on this blog into a free email newsletter, and today April’s Social Media News has been published.  This month a range of subjects is explored including:

Facebook cost calculator

SPECIAL OFFER

UK’s top 25 tech PRs

LinkedIn’s personal news

SoMed in marketing

Isle of Man Twestival

MySpace loses users

Facebook’s questions

Click here for Social Media News and look below for information on how to subscribe.

Related posts:

February Social Media News
Free report:  Who is talking about you in social media?
Podcast: Social  Media News  summer

Click here to start to …

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LinkedIn, the professional social network with more than 90 million members worldwide, launched the beta of LinkedIn Today, a new product that surfaces the top headlines and stories being shared the most on its platform. The idea is to give people a customised view of trending industry.
LinkedIn Today allows people to access professional news through three different lenses – by their connections, industry, and the broader global professional network. Users can see what their connections are reading and  they get an industry news digest. They will also have the ability …

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BookRix, an online community connecting more than 150,000 writers, readers and authors has just launched  a new collaborative application, SocialBook.  It allows writers anywhere in the world to collaborate in building an online e-book from either their Facebook, Twitter or BookRix profiles, simply with connecting their accounts and including a specified #hashtag. It can be  saved, stored, shared and even embedded like a YouTube video, with real-time updates and no limit on the number of co-authors.
The BookRix SocialBook gives Facebook, Twitter and BookRix users an easy way to collect posts, …

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Jack Schofield, former tech editor for the FT and now blogging for tech site ZDnet.co.uk, has put together his list of the top 25 tech PRs on Twitter, using PeerIndex as scores as his basis.
“Whether you consider them friends or enemies, these are the people who are behind the marketing of technology products in the UK, and while they are usually invisible, Twitter brings them out into the open: it’s where, to some extent, they make their skills visible and put their reputations on the line, ” writes Jack on …

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There is a steadily growing number of free tools online that businesses and individuals can use to get a handle on who has influence, who is popular and  what platforms are the most engaging.
Regular readers of this blog know that I use Grader, TweetLevel and now Klout to compile my monthly ‘Twitter top 20‘ rankings.  There are other, wider reaching analytics tools I use for social media analysis too.
I’ve just tried out a few other tools.
Twitalyzer
Subscriptions start at US$4.99 per month but there are some ‘free to use’ functions.  The …