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Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:

Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re talking to a 13 year old
Stand up during telephone interviews
Accept live interviews. (You can’t be edited.)
Use stories, analogies, and examples to put a picture into people’s minds

Don’t:

Answer hypothetical, irrelevant questions. Instead bridge to …

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Only one day late…here are highlights of my reading list of the past week. Ethics in journalism, island marketing, a self proclaimed complete wanker and communicating the value of IT are all highlighted.
1. The Press Gazette is reporting that Richard Wallace, editor of the Daily Mirror, has ‘expressed regret’ at having published pictures of Prince William’s girlfriend Kate Middleton. I’ve never heard a less sincere apology in my life. Clearly he’s sorry that there has been a formal complaint filed with the Press Complaints Commission. He’s sorry …

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This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while.  Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise.  Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin Stabe’s blog has a good discussion about what IT skills journalists need to excel in their profession. It’s getting quite geeky.
4. Leo Bottary continues the discussion about PR as the lying profession.  He points out …

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I am fully aware that it’s actually Saturday the 10th, but work  got in the way yesterday.  So better late than never…here’s what I enjoyed reading this week… 
1. Elinor Mills of CNET writes a good analysis of how newspapers are trying to balance reader preferences and SEO considerations when writing headlines.
2.  Owen Cutajar made me giggle with his listing of ‘business speak’ vocabulary. Blamestorming, Seagull Manager and Assmosis are highlights.
3.  Dan Stantow does a good job of explaining the role of the  editor and the importance of peer review in …

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This popular feature returns after a bit of a break. We’re starting 2007 off with a strong line up.
1. Tony Bradley signs off as CIPR President with a post that summarises the milestones the organisation has achieved under his stewardship. He says, “So, it’s been a year in which social media has played an important role and has demanded a lot of time and effort… But it’s also been a year where some…long-standing issues continued to rumble around…every corner.”
2. The Uber Review ran an item on the …

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Wired editor Chris Anderson gives an indepth interview to the Press Gazette’s Martin Stabe about how social media is changing the role of journalists, how news is used and valued and the future of publishing.  I think it’s important information for PR professionals too.  Some key points from the article:

“When you consider that the newspaper presumption is a 12-hour half-life after which you’re down to zero, and the reality is now that it’s a 36-hour half-life with second half going off into perpetuity, that’s a very big shift towards long tail …