Articles tagged with: Foursquare
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Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare‘.
The main change is the shift in focus away from ‘checking in’ to sharing recommendations and insights (but you can still check …
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CoTweet, the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks.
ExactTarget, the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage. CoTweet will cease to be and SocialEngage will not offer a free service.
The company had not published any pricing information for SocialEngage; it invites users to contact ExactTarget for more information.
The company says: “We want to …
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Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten. That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …
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A Week of Check-ins on the Path to One Billion from foursquare on Vimeo.
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You might think that Facebook is the silver bullet for today’s marketers, but a recent study shows that most large companies are finding that using range of social media as part of their business and marketing strategies is the way to go.
According to a study by the University of Massachusetts Dartmouth Center for Marketing Research, 71% of companies used Facebook in 2010, up from 61% in 2009. Twitter, at 59% in 2010, and blogging, at 50%, are also still high on the list.
Companies engaged in social media marketing are seeing …
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Yesterday, Facebook launched a new feature ‘Deals‘; it leverages ‘Places’ and gives businesses and people new ways to interact and find value from a Facebook relationship.
There are five different kinds of deals to be had:
individual deals for a discount
free merchandise or other reward
friend deals where people claim an offer together
loyalty deals for being a frequent visitor to a place
charity deals where businesses pledge to donate to a cause when people check in
Here’s how it works:
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Fifty-five per cent of people using location-based social networks (LBS) like Foursquare and Gowalla are more open to trying out new restaurants that have been tipped by their friends, according to a recent survey conducted by Hill Holliday, a Boston-based communications agency. The study is based on responses to an online survey from 102 users of location-based social networks from across the United States.
Getting to read insider tips was cited as a key motivator for using LBSs by 58% of respondents. It was second only to ‘earn social currency’ …
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Image via CrunchBase
Foursquare in healthcare?
It seems like every day another company enters the geolocation race. Google’s Buzz, Gowalla, MyTown, Yelp and even Facebook are jumping into the fray. But the company to beat is Foursquare. The question I have to ask: Does Foursquare make sense for healthcare?
Where are London’s Foursquare check-in hotspots?
Where is everyone checking in to Foursquare in London? Ok, there’s admittedly an app for that. But here’s a very interesting infographic instead.
Foursquare closing in on check-in milestone
While geo-location services often have trouble pinpointing exact location (studies …


