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Google is personalizing  search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World.
It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.
Three types of Google+ content will be included in  Search plus Your World results: personal results, profiles in search and profiles and pages. Results may include non-public Google+ photos and posts that …

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Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.  That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones.
Overall, its mission has not …

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This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport).

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Top 5 YouTube videos: Justin Bieber vs Lady Gaga (examiner.com)

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The Best of 2011 Track Social Awards, acknowledge the brands that have achieved the greatest social media success over the past year including Disney, Facebook and United Airlines.
Track is a social media intelligence platform for business, and it uses millions of points of social media tracking data to create a map of business activity across the social media called The Social Brand Universe.  Here’s a summary of 2011 winners:

Disney sweeps three prizes including the Grand Award for Annual Social Media Audience Growth with 23,135 new interactions per day. The entertainment …

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Facebook turns off daily deals 

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How to Add Facebook Friends by Tapping Two NFC Phones Together (droidflash.wordpress.com)
Social Media: A Must Have or an Add-On? (marketingpilgrim.com)

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Social networking accounted for nearly one in every five minutes spent online globally in October 2011, ranking as the most engaging online activity worldwide, according to a comScore report just released.
Social networking sites now reach 82 per cent of the world’s Internet population age 15 and older that accessed the Internet from a home or work computer, representing 1.2 billion users around the globe.
The importance of Facebook cannot be overstated: In October, Facebook reached more than half (55 per cent) of the world’s global audience and accounted for one in …

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It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2011.
10 . The UK’s top 25 tech PRs on Twitter — This post summarizes tech journalist Jack Scholfields list of the top 25 tech PRs in the UK.  I wonder if he knows I’ve left yet?
9. Map your Linked In contacts — This a cool tool to visualize your professional networks to gain a better understanding of where …

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The three biggest myths of social media marketing include that it’s free, it’s fun and it’s for everyone.
Yes, social media platforms such as wordpress.com, Facebook and Twitter are free to use, but it takes considerable time and effort to gain traction. Therefore it’s only free if you place no value on time and expertise.
Yes, social media is fun for individuals. Facebook is a great way to keep up on family news and communicate with friends. But, as industry user statistics  show, for companies and organisations, social media engagement is an …

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Half of Canadian businesses believe that social media has the potential to increase their profitability, according to a new BMO Bank of Montreal survey. However, while social media tools such as podcasts and social networking sites present significant, cost-effective opportunities for businesses to engage customers, only 29 per cent of Canadian small business owners are taking advantage.
The survey, conducted by Leger Marketing, found that those who think social media can increase their profit believe it can do so through:

promoting their company’s brand or reputation (64 per cent)
providing broader access to …

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Coke is it! Especially on Facebook says Covario, Inc., a provider of global search marketing services and technology, in a  study focusing on the Facebook health of 100 leading advertisers.
Coca-Cola ranked the world’s No. 1 brand. Coke has a huge following on Facebook of more than 34 million fans, which is growing at a monthly rate of nearly 3 percent. The leading beverage brand also has strong fan engagement, typically seven posts a month that each garners more than 235 comments and nearly 1,750 “likes.”
Coca-Cola came out on top, slightly …