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The International Association of Business Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit.
We  won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign.
IABC recognizes excellence in organizational communications at the international, national and chapter levels. The Silver Leaf Awards are Canada’s national recognition program.
Sixty Silver Leaf Awards  were presented earlier this month at a gala held in Ottawa as part of …

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Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.
Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.
Bricker said that we are in the midst of a transition to a new Canadian mindset. Old Canada was about English and French. It was more rural, …

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Treasury Board of Canada President Tony Clement, sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media.
Clement started out on Twitter only after he realised that people were mentioning him there. “I thought I’d better figure it out,” he said.  “As a defensive mechanism, I thought that I should try to understand Twitter …

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Yesterday, Michael Geist presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.
Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. He’s recognized as one the world’s most influential people on the subject.  He …

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Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is….Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”  His name was drawn and so he gets to attend his choice of workshop:  Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. 
The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, …

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Registration for the IABC Canada Summit is now open. The conference takes place on Nov 1st – 3rd at Ottawa’s Chateau Laurier — three days of learning aligned with emerging trends and technologies — capped with a dash of social, Silver Leaf Gala, Haunted Walk and “Dinearound.”
Workshops include:
•    Survival guide to the new social workspace
•    The 10 most powerful questions in strategic communications
•    Quick and painless ways to add multimedia
•    Career planning for communicators
Sessions include:
•    Inside our Prime Minister’s strict controls on media relations
•    Lessons from London Olympics 2012
•    Communicating …

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ICANN 45 takes place in Toronto,  Canada October 14-19, 2012!  It’s a large international conference that will attract thousands of Internet policy and industry professional from all over the world and CIRA ( the Canadian Internet Registration Authority and a Thornley Fallis Communications client) is hosting.
I was part of the team that developed a look and feel for the event which was launched last month in Prague at the ICANN 44 meeting.  Our creative team came up with cool theme that is distinct, but which also harmonizes with CIRA’s corporate …

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Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capital conference taking place later this month.  This one-day conference is “must attend” for social media enthusiasts and newbies alike.
If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.  The day is a blend of formal presentations with …

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The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences.
The video below showcases the campaign:  Congrats to the account team!

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The ROI of social media
SOPA explained

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A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News.  Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.
“We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall in a story in the The Ottawa Sun. “We’ll be going to 167,000 homes …