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Articles tagged with: Blogging

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[7 May 2013 | No Comment | ]
Blog check list for getting noticed

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Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy!

12 Things To Do After You’ve Written a New Blog Post infographic
Related posts:

The wine blogger kerfuffle
Top tips for bloggers and brands
Blog comment policy

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Related articles

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Featured, Headline, Ottawa, Social Media »

[11 Jan 2013 | One Comment | ]
The wine blogger kerfuffle

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

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[17 Sep 2012 | 8 Comments | ]
Top tips for bloggers and brands

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships:

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[28 Mar 2012 | 5 Comments | ]
Bloggers important in PR

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Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.
Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.
“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of …

Featured, Headline, Marketing, Social Media »

[14 Apr 2011 | 8 Comments | ]
Bloggers are more influential than celebrities

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According to a new study from BlogHer, the community for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase.
The BlogHer 2011 Social Media Matters Study, co-sponsored by PR firm Ketchum, also shows that 78% of the female adult online population are active social media users and nearly twice as many (20%) are motivated to consider products promoted by or with a blogger they know, than by promotions featuring a celebrity (13%).
The …

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[2 Mar 2011 | 8 Comments | ]
Happy 5th blog birthday to me!

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I was five long years ago that I wrote my first ever post here and in remarking on this, I feel a sense of achievment but also a sense of sadness at how quickly time passes.  A lot has happened since I wrote my Welcome! post.
Five years, 912 posts, 1,527 comments 1,456 spams, three skins later and I’m still blogging.
Originally, my hope had been the blog would help the handful of PR freelancers I was working with “to interact among ourselves and with the outside world of PR, marketing …

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[11 Aug 2010 | 9 Comments | ]
Gartner’s 2010 Hype Cycle social software

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Gartner’s 2010 Hype Cycle report on social software highlights the most important technologies that enable and support social interactions. Organisations can use it as a guide to planning and investment decisions, and to guide realistic user expectations in light of market hype and exuberance.   Here’s  a summary of the trends identified.
On the rise:
Pattern-Based Strategy: a framework for proactively seeking and acting on the early and often-termed “weak” signals forming patterns in the marketplace. It’s also about the ability to model the impact of patterns on your organisation and identify the …

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[12 Jul 2010 | 5 Comments | ]
Blog comment policy

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Image via Wikipedia

Every once in a while I get so caught up in what’s new and cool in the social internet I forget that not everyone is running at the same speed.  I forget that people are coming into this as newbies and might have only limited experience and knowledge. So what was new to me in 2006 might be new to someone else in 2010.
One thing that’s come up recently is blog comment policies.  It’s good practice for bloggers to publish what their policy is for comments; I thought …

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[15 Jun 2010 | One Comment | ]
Cool Facebook stories 15 June

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Don’t overthink your social media efforts
Recently I spoke to a company who thought that they needed hundreds of folks participating in their social media marketing effort, like a grassroots political campaign.
Facebook CEO deletes controversial iPhone 4 posts.
For a CEO with a high profile such as Zuckerberg, that probably wasn’t the smartest of things to do. After all, journalists didn’t just write about Mark Zuckerberg making the claim, no, they wrote about the Facebook CEO dissing Apple.
Now, what’s the Radically Transparent way to nip this in the bud? Make an …