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[7 May 2013 | No Comment | ]
Blog check list for getting noticed

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Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy!

12 Things To Do After You’ve Written a New Blog Post infographic
Related posts:

The wine blogger kerfuffle
Top tips for bloggers and brands
Blog comment policy

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Featured, Headline, public relations, Social Media »

[23 Feb 2013 | 5 Comments | ]
Does your brand take bloggers seriously?

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers.

Featured, Headline, Social Media »

[17 Sep 2012 | 8 Comments | ]
Top tips for bloggers and brands

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships:

Featured, Headline, Podcasts, public relations, Social Media »

[12 Nov 2011 | One Comment | ]
Podcast: SL’s PR top 5

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It’s time for me to get back to podcasting. Well past time.  After a period of crazy, busy change in my life, I’m refocusing my attention back on the blogosphere.  I’ve really missed reading my favourite blogs.  I learn so much from bloggers and so I’m really glad that I can once again spend time in the blogosphere.  Here are some blogs posts and podcasts I particularly enjoyed this week:

FIR #620:  I always learn from Shel and Neville.  I particularly enjoyed their discussion about the social media storm visited upon …

Featured, Headline, Marketing, Social Media »

[14 Apr 2011 | 8 Comments | ]
Bloggers are more influential than celebrities

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According to a new study from BlogHer, the community for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase.
The BlogHer 2011 Social Media Matters Study, co-sponsored by PR firm Ketchum, also shows that 78% of the female adult online population are active social media users and nearly twice as many (20%) are motivated to consider products promoted by or with a blogger they know, than by promotions featuring a celebrity (13%).
The …

Featured, Headline, Social Media »

[12 Jul 2010 | 5 Comments | ]
Blog comment policy

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Every once in a while I get so caught up in what’s new and cool in the social internet I forget that not everyone is running at the same speed.  I forget that people are coming into this as newbies and might have only limited experience and knowledge. So what was new to me in 2006 might be new to someone else in 2010.
One thing that’s come up recently is blog comment policies.  It’s good practice for bloggers to publish what their policy is for comments; I thought …

events, public relations, Social Media »

[3 Apr 2010 | 4 Comments | ]

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My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out.
Susan and I worked together many moons ago when the dot-com trend was bubbling up, but she’s since gone on to become a leading voice in the marketing and communications blogosphere.
She is  co-founder and managing director of Blog With Integrity.  She blogs at Marketing Roadmaps and her first book, Professional Blogging for Dummies (Wiley) will …

events »

[12 Aug 2009 | One Comment | ]

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Next week is the third Thursday of August and that means that the Isle of Man Social Media Club is getting together for lunch at Paparazzi in Douglas. 
Maybe you are trying to figure out Twitter, of have just established a Facebook Fan Page.  Or maybe you’re a seasoned blogger with a long history in Digg.  Everyone is welcome to come out and chat about the online world and how it’s affecting how we live and do business. 
We meet at 12.30. Everyone buys his own lunch and we are usually all …

events, Media, public relations »

[9 Aug 2009 | One Comment | ]

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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams.  But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts.  Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So how does today’s media work?  The only definitive answer is:  All the time.
What are the deadlines?  As soon as the story breaks. Who should we be pitching?  Depending on the story. What do journalists need …

public relations »

[14 Jul 2009 | 2 Comments | ]

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There is a new initiative out of  Isle of Man Business & Innovation Centre (IoM BIC).  It’s launching the Island’s first ever business club for women. 
One of the first things I did when I arrived on the Island in 2006 was look to try to connect with other women in business, but there was no such group, so I am very pleased to be involved with getting this up and running.   Other members of the steering committee include Cat Turner (AXA), Debs Gwinnell  (Big Fish), Dr Gloria Miller (International Business School), Heather Smallwood …