Tweet
[Audio clip: view full post to listen]
It’s time for me to get back to podcasting. Well past time.  After a period of crazy, busy change in my life, I’m refocusing my attention back on the blogosphere.  I’ve really missed reading my favourite blogs.  I learn so much from bloggers and so I’m really glad that I can once again spend time in the blogosphere.  Here are some blogs posts and podcasts I particularly enjoyed this week:

FIR #620:  I always learn from Shel and Neville.  I particularly enjoyed their discussion about …

Tweet

According to a new study from BlogHer, the community for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase.
The BlogHer 2011 Social Media Matters Study, co-sponsored by PR firm Ketchum, also shows that 78% of the female adult online population are active social media users and nearly twice as many (20%) are motivated to consider products promoted by or with a blogger they know, than by promotions featuring a celebrity (13%).
The …

Tweet

Image via Wikipedia

Every once in a while I get so caught up in what’s new and cool in the social internet I forget that not everyone is running at the same speed.  I forget that people are coming into this as newbies and might have only limited experience and knowledge. So what was new to me in 2006 might be new to someone else in 2010.
One thing that’s come up recently is blog comment policies.  It’s good practice for bloggers to publish what their policy is for comments; I thought …

Tweet
My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out.
Susan and I worked together many moons ago when the dot-com trend was bubbling up, but she’s since gone on to become a leading voice in the marketing and communications blogosphere.
She is  co-founder and managing director of Blog With Integrity.  She blogs at Marketing Roadmaps and her first book, Professional Blogging for Dummies (Wiley) will …

Tweet
Next week is the third Thursday of August and that means that the Isle of Man Social Media Club is getting together for lunch at Paparazzi in Douglas. 
Maybe you are trying to figure out Twitter, of have just established a Facebook Fan Page.  Or maybe you’re a seasoned blogger with a long history in Digg.  Everyone is welcome to come out and chat about the online world and how it’s affecting how we live and do business. 
We meet at 12.30. Everyone buys his own lunch and we are usually all …

Tweet

Image via Wikipedia

Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams.  But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts.  Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So how does today’s media work?  The only definitive answer is:  All the time.
What are the deadlines?  As soon as the story breaks. Who should we be pitching?  Depending on the story. What do journalists need …

Tweet
There is a new initiative out of  Isle of Man Business & Innovation Centre (IoM BIC).  It’s launching the Island’s first ever business club for women. 
One of the first things I did when I arrived on the Island in 2006 was look to try to connect with other women in business, but there was no such group, so I am very pleased to be involved with getting this up and running.   Other members of the steering committee include Cat Turner (AXA), Debs Gwinnell  (Big Fish), Dr Gloria Miller (International Business School), Heather Smallwood …

Tweet
As it’s a bank holiday I’ve got some extra time to read up.  Here’s my list of what I liked.
1. Dave Fleet asks if your organisation has multiple personalities in this thoughtful post on customer service and social media.  Twitter, blogs or any online interaction can’t plug holes in your customer service provision.  Work on the essentials first, then worry about which communications channels you should use.
2. It’s a long one, but the  Shel Holtz post on the continuing need for professional journalism is well worth the time it takes …

Tweet
I’m not one to blow my own horn (erm…well maybe I am guilty of that on occasion), but I have to admit I’m pretty darned pleased that Strive Notes has again made the PR Week’s Best of the Tech Blogs listing this week.  I’m especially pleased to be in such great company. Two bloggers who I read regularly and follow on Twitter also made the cut.
Dirk Singer’s post about circling the wagons certainly rings true; I think we might just be starting to see those ‘green shoots’ that people keep …

Tweet
Here’s some cool stuff  I saw in the PR blogosphere this week.
1. These two ladies have put together an excellent list of UK-based Mommy bloggers.
2. Bernard Lunn analyses journalism 2.0 and offers some insight into how keep quality high and monetise content.
3. Steve Rubel asks if Twitter could replace email as the way to pitch journalists.  I think the answer is yes, in part.  I’ve been doing a bit of it lately, but it’s challenging to fit a complicated tech story into 140 characters. You can use Twitter to whet …