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Some top PR blogosphere content from the past few weeks:
1. Kevin Gallagher has some excellent advice about PR and marketing for cleantech startups.
2. Paul Stallard has run an very interesting interview with Digital FT’s Peter Whitehead in which Peter discusses how and why he relates to public relations professionals.
3.  Here’s a very good explanation of the importance of digital PR. Bottom line?  Keep on with traditional marketing communications, but embrace digital PR at the same time.
4. With his PR Scorecard for Social Media Vendors, Jeremiah Owyang encourages us all to …

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Uberpulse is running an excellent interview with Andy Lark who runs Dell‘s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamental of the business. That’s what we’re focused on”.
In May I attended the Don’t Panic Guide to Social Media conference in …

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Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. You might think I’m about to climb up on my feminist soapbox over this one, but no.  I’m just saluting great Canadian ingenuity.
Thanks to Franchisor Marketing for highlighting this campaign.
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Real French Fries Shame Fake Breasts
New York Fries – Busty / Toupee / Cougar – print, Canada

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Can an advertising agency handle a client’s PR as well as a dedicated public relations firm can?  I’m inclined to think not. Apart from the obvious divergence in required skills and talents, there is just something wrong with organising communications this way.
First of all, you lose all integrity with journalists and editors when they know you control the advertising budgets.  With every story pitch there is an implied threat, even when none is actually intended. Your media relationships will become tainted and that affects all your clients. 
You might think you can leverage the …