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Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers:

Direct sales – Here they take a key account management approach to working with large global brands.  Dedicated account team work directly with clients and/or their agencies.  The company has a range of premium products that are exclusive to this group.
Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.  A sales representative deals directly with the company but little strategic support is …

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Facebook has just announced changes to its advertising guidelines to make them simpler, better organised and more intuitive.
The social network is now allowing  the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted.  However, it continues to prohibit the promotion of online gambling in the U.S, but may allow ads for online gambling and games of skill in other countries with prior authorisation.   Facebook also  now allows authorised state and national lottery commissions to advertise to users of the appropriate age within the …

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Facebook users who use Places to check into a store or “like” a fan page  will be soon finding  it posted to their friends’ Facebooks, and so far, there are no plans to allow people to ‘opt out’.
The idea is to give  advertisers greater word-of-mouth opportunties to see.  The new, promoted posts would keep the same privacy setting that the original posting had. So if you limit your check-ins to a specific group of friends, only these same friends would see the sponsored story version later.
The promoted content will appear …

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In 2011,  social networks are likely to surpass one billion unique members, according to a report by international consultant Deloitte.  Also, they may deliver more than 2 trillion advertisements.
However the data shows that advertising revenues directly attributable to social networks may remain relatively modest compared to other media.  With per member annual advertising revenue of about $4, that implies total 2011 advertising revenues of about $5 billion.
This is a divisive issue. Some people see social networking as the technology sector’s “next big thing” that will overtake search advertising. Others take …

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Millions of people love Twitter because it’s a great way to share information and socialise. So folks in Twitterland really hate the old hard-sell ‘buy my product’ type messages. Companies that try to use traditional sales and advertising ploys in social media usually get slapped down pretty quickly.
So when Twitter announced this week that it is clamping down on would-be advertising platforms, you would think that you’d be hearing cheers from across the twittosphere. Instead, there was a collective intake of breath and then quiet, in anticipation of the next …

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The Isle of Man‘s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010.   I will cover the basics…

What is social media – an overview of platforms
How is it used – marketing, communications, innovation and HR
What are the benefits – to an organisation? to an individual?
How to get started – simple steps

It’s only £15 including lunch.  It starts at 12.30 and everyone will be away by 13.45.   For more information or to book click here.
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Third Thursday – Feb 2010 …

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If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand.  The DoGooder, is a new browser plug-in that lets people replace push website ads with ones that they actually appreciate seeing and find useful.
The plug-in is free, takes 10 seconds to install, and creates revenues for good causes: the company behind the plug-in gives 50% of its profits to green initiatives, charities, and nonprofits. The range of causes to benefit include everything from environmental campaigns to …

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So you’ve set up your Facebook Fanpage and are running adverts to help attract fans.   Soon you’ll have a whole community queuing up to buy your products and services.   Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan.   The sales will be rolling in, right?
Erm…not really! You see attracting a fan to your page is like nodding to a stranger across a crowded room. You have acknowledged the existence of each other, but there is no real …

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Remember that scene in Bridget Jones’s Diary where Daniel says, “You don’t have the faintest bloody idea of just how much trouble the company’s in.  You swan in, in your short skirt and your sexy see-through blouse and fanny around with press releases.”?
My heart sank the first time I heard that dialogue.  “That’s it,” I thought, heart sinking. “That’s exactly what people think that public relations is all about.”
I had the exact same feeling earlier when I read the Isle of Man Newspapers’ story Cost of PR in spotlight as …

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As global advertising revenues continue their freefall and traditional mainstream media struggle to cope in the new digital world, there’s more bad news from research company Gartner.
A newly published report projects that mobile advertising spending worldwide will grow by 74 per cent this year to $913.5 million and will accelerate in 2011 when advertisers are expected to boost mobile advertising spend as part of an overall shift to digital channels.
Media industry website Mediapost.com reports that by 2013, Gartner expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region …