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	<title>Sherrilynne Starkie</title>
	<link>http://sherrilynnestarkie.com</link>
	<description>Strategic Communications, Social Media, Digital PR</description>
	<lastBuildDate>Thu, 02 Sep 2010 13:07:16 +0000</lastBuildDate>
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		<title>My paper.li newspapers</title>
		<description><![CDATA[For the past few weeks I&#8217;ve been publishing three daily Twitter &#8216;newspapers&#8217; with the paper.li platform and with the exception of a little pushback about autotweets getting a bit spammy, for the most part it&#8217;s been a positive and useful experience.  
paper.li is an easy to use platform that organises links shared on Twitter into an easy-to-read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag and I publish one which represents my whole Twitter community, another for the Isle of Man Twitter community and a ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/09/01/my-paper-li-newspapers/</link>
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		<title>The importance of being relevant</title>
		<description><![CDATA[For those of you drowning in email and deafened by the echoes of white noise of the social web, help is at hand.  It seems that some of the major platforms are finally getting to grips with the challenges of relevance.
First up are those smart people at Google who are launching the Priority Inbox, which uses your own behaviours to help judge which email messages are the most important to you.  If it makes a mistake you can correct it by clicking a button to mark a message more or ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/09/01/the-importance-of-being-relevant/</link>
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		<title>The art of marketing in Montreal</title>
		<description><![CDATA[



Image via CrunchBase



I&#8217;m heading to Montreal for the Art of Marketing on 30 Sept and am really excited about hearing marketing and branding authors Seth Godin, Mitch Joel, Andy Nulman, Max Lenderman, Avinash Kaushik and Jeffrey Gitomer.  It&#8217;s a one-day conference and the lineup of speakers is incredible. It&#8217;s hosted by Ron Tite, an expert in comedy and creative thinking.
The bumph says that delegates will gain a clearer understanding of how marketing has changed, what role it now plays in the buying decision, its impact on your business and ultimately ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/29/the-art-of-marketing-in-montreal/</link>
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		<title>Pew Study: Boomers flock to social networks</title>
		<description><![CDATA[



Image via Wikipedia



Perhaps Trix still are for kids, but a new study shows that social networks like Facebook and Twitter are no longer the domain of the younger generation; baby boomers are enthusiastically embracing online networking tools.
The report, Older Adults and Social Media, is from the Pew Research Centre and is based on a survey of 2,252 American adults, age 18 and older. It concludes that social networking use among internet users ages 50 and older has nearly doubled over the past year—from 22% in April 2009 to 42% in ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/28/pew-study-boomers-flock-to-social-networks/</link>
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		<title>Facebook Places: an exciting development</title>
		<description><![CDATA[
I&#8217;ve been playing around with FourSquare for the past several months and while it&#8217;s a bit of fun, I&#8217;ve not personally realised much value from the location-based social network.  This is probably because I live in the Isle of Man and we don&#8217;t yet have the critical mass of users required to make FourSquare interesting to local businesses.
We do, however have a critical mass of Facebook users here on this little island.  That&#8217;s why the launch of Facebook Places is exciting!
Places is the new location-based and it&#8217;s available via an  ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/19/facebook-places-an-exciting-development/</link>
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		<title>Old Spice: Your man can still smell like your Grandpa</title>
		<description><![CDATA[I first saw this television advert during this year&#8217;s NHL playoffs and instantly loved it (who didn&#8217;t?). But even before it became a mainstream and social media sensation I did wonder, &#8220;Do you want your man to smell your Grandpa, really!?&#8217;    It seems the answer to that question is a resounding &#8216;YES&#8217;; just look at the bottomline results for the brand. Women are definitely buying this stuff. 


HAT TIP: @krismacdotcom, thanks for Tweeting the link. 


]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/17/old-spice-your-man-can-still-smell-like-your-grandpa/</link>
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		<title>Podcast: social media news Summer 2010</title>
		<description><![CDATA[I&#8217;ve been publishing a monthly newsletter, Social Media News for the past several months and I thought it might be fun to create a podcast around the concept too.    It wraps up the most popular recent content from my blog and highlights news and trends from the social media and PR worlds.  Here&#8217;s a rundown of this first podcast:
1. Introduction 
2. Facebook pages: 8  success criteria;  Successful Facebook pages all have the same eight characteristics according to a study just released by the Altimeter Group, but about half  of the ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/13/podcast-social-media-news-summer-2010/</link>
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		<title>Gartner&#8217;s 2010 Hype Cycle social software</title>
		<description><![CDATA[Gartner&#8217;s 2010 Hype Cycle report on social software highlights the most important technologies that enable and support social interactions. Organisations can use it as a guide to planning and investment decisions, and to guide realistic user expectations in light of market hype and exuberance.   Here&#8217;s  a summary of the trends identified.
On the rise:
Pattern-Based Strategy: a framework for proactively seeking and acting on the early and often-termed &#8220;weak&#8221; signals forming patterns in the marketplace. It&#8217;s also about the ability to model the impact of patterns on your organisation and identify the ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/11/gartners-2010-hype-cycle-social-software/</link>
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		<title>August 2010: Isle of Man&#8217;s Twitter top ten</title>
		<description><![CDATA[This month&#8217;s Isle of Man Twitter top 10 holds a few surprises.  The popularity ranking hasn&#8217;t changed a bit since last month, but the influence side of things has mixed things up.  One man gets two listings on TweetLevel with two profiles:  both  @OwenC and @mbageekdotcom are from the same blogger, a person of much influence online.  Everyone&#8217;s favourite photoblogger @amadeus_iom has joined the influence  ranks for the first time.  @anglawrence and @manxiefi are both dropped from the influence side this month.  And @lalalambert has been pushed down to No. ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/09/august-2010-isle-of-mans-twitter-top-ten/</link>
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		<title>Blocking competitors on Twitter: total folly</title>
		<description><![CDATA[



Image via Wikipedia



Companies blocking competitors from following a Twitter feed in the hopes of gaining a commercial edge are kidding themselves.  And it&#8217;s clear that the company doesn&#8217;t really &#8216;get; the whole ethos of  social networks, so one might wonder why it bothers at all.
Let me explain.  In terms of Twitter&#8217;s site features and functions, blocking an individual follower does very little to stop him from seeing your updates.  From Twitter&#8217;s FAQs:
Blocked users are unable to add your Twitter account to their lists, and  we will not deliver any ...]]></description>
		<link>http://sherrilynnestarkie.com/2010/08/06/blocking-competitors-on-twitter-total-folly/</link>
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