Sherrilynne Starkie

Are professional communicators normal?

sherrilynne — Sun, 13 May 2012 13:45:39 +0000

This is a handy infographic that compares advertising, PR and marketing people against ‘normal’ people. It looks at how we use social media mostly, but also at how we behave at office parties. Are you normal?

Hat tip: Adverblog

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How to Display Social Media Buttons(socialmouths.com)
Twitter more valuable than press release for law firm public relations?(kevin.lexblog.com)

Email Is Alive and Well [Infographic] (community.constantcontact.com)

Third Tuesday Ottawa: social media in health care

sherrilynne — Fri, 11 May 2012 00:17:19 +0000

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible. Thank goodness for the fast finger people in the crowd who live-tweeted the session; a selection of tweets is feature below. In addition, there’s Ann Fuller’s powerpoint presentation for those who couldn’t make it.

@AnnFuller’s Third Tuesday Ottawa Presentation

View more presentations from Kelly Rusk

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Breaking Down the Silos: the Future of Communications Report Summary(ottawa.iabc.com)
Whatever Is Working for You!!(studmuffinmedia.wordpress.com)
Health care catching up in engaging consumers on social media(bizjournals.com)

The social customer

sherrilynne — Sat, 05 May 2012 15:04:20 +0000

The concept of social shopping is nothing new. People have loved shopping together since the dawn of mankind. Most women will attest that shoe shopping by yourself is just no fun at all.

Now thanks to social media, people can indulge in social shopping online and this trend is just in its infancy. This infographic Gloople explains what online social shopping is and how it’s set to transform ecommerce.

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Social Shopping(scialleshawls.wordpress.com)
TheFind Gives Us A “Glimpse” Of A New Social Shopping Experience On Facebook(marketingland.com)

Which social network would you quit?

sherrilynne — Fri, 04 May 2012 18:16:33 +0000

If you had to quit one social network, which would it be? This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote.

Unfortunately for Pinterest, the newest platform of all is the one that folks say they would quit first, with 22 people singling it out.
Next comes the much-maligned Google+ with 14 people willing to leave it in the dust.
Perhaps surprising, Facebook! Six people would leave the most popular of social networks.
Five would kick Twitter to the curb.
Four would shirk LinkedIn.
Three would leave Path, (I quit it myself several weeks ago).
Three said none. (Two specified that’s because they are very selective about ones they join in the first place.)

One commenter asked if ‘quitting church’ counts.

Perhaps it’s not surprising that Pinterest tops the list; it’s the newest of the lot and most people are not heavily invested in it yet. Google+ too is understandable. It can be pretty lonely there with little activity or real engagement.

The fact that Facebook users named it so often is a bit of a shock. But as one commenter said, she can’t stand the stuff that people write.

LinkedIn and Path received honourable mentions too. Many people fail to find value in participating in these two networks.

It’s heartwarming that a few people couldn’t bring themselves to leave any network, but none shouldn’t be the answer when choosing at least one was the object of the exercise.

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why bother with new networks – social networks built on social networks?(ceoworld.biz)

Google+: Success or Failure? (epiphanysearch.co.uk)
Video: Guide to marketing on Pinterest (buzzom.com)

Social media and health care reform

sherrilynne — Wed, 02 May 2012 13:29:42 +0000

In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more.

Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter. Third Tuesday is a must-attend fixture. May’s Third Tuesday takes place on Monday May 7 and Ann Fuller, public relations director at the Childrens’ Hospital of Eastern Ontario (CHEO) will discuss current and potential uses for social media in health care, as well as some of the related risks and opportunities. It takes place at Maxwell’s on Elgin Street at 17.30. Book now because space is limited.

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Can social media help ease the way to health care reform?(thornleyfallis.ca)

Next Third Tuesday Ottawa: Ann Fuller on “Social Media: The big ‘what if’ of health care reform” (KellyRusk.ca)
Health care using social media more to engage consumers (nextlevelofnews.com)

Deleting your Facebook status

sherrilynne — Wed, 25 Apr 2012 18:59:46 +0000

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it?

This is the question I recently posed on Facebook using the questions tool. Almost 30 people took the time to answer and the overwhelming response is, yes! In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place. One person added he’d done it more times than he’d care to admit.

Five people said they’d never done it. Another respondent said that she’d taken down a status update when she’d noticed a typo, but only to repost it later.

Social network conversations are just like those that we have in ‘real life’. Most of us have said or done something that we’d later wished we rather hadn’t. Such is life. It’s usually fine for individuals to take down content when this happens.

Brands, however should definitely think twice. It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media. So fixing a typo is usually going to be ok. Taking down a negative comment or changing the meaning or nature of a status update might not. The potential backlash is probably not worth the risk.

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How To Add Blue Text In Facebook Status Updates, Comments and Messages(tricks7.wordpress.com)
Is Social Media changing our relationship with Death?(puntofisso.net)
The 5 Most Important Parts of the Facebook TOS (That You Didn’t Read)(businesspundit.com)

Infographic: Twitter facts

sherrilynne — Fri, 20 Apr 2012 13:21:05 +0000

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive

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Infographic: A Timeline of Instagrams(pandodaily.com)
Which Social Network is the Best Plaform to Promote Your Business [Infographic](saleschase.com)
What is Viral Marketing? [INFOGRAPHIC](bostinno.com)

Social media in call centres

sherrilynne — Tue, 17 Apr 2012 14:00:07 +0000

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care, which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center.

Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers. By engaging via social media, call centers can develop new business, detect early warnings of issues and gain efficiencies.

Frost & Sullivan advises firms to consider creating a single department responsible for customer engagement strategy across all media. Ongoing participation by other departments should also be encouraged to get employees on the same page, while establishing a formal social media workflow.

“A successful social media strategy requires a cross functional team with a deep understanding of customer behavior, social media tools and well-defined goals to achieve the highest results,” said Frost & Sullivan spokesperson Monica Tarr. “Our consultants are specialists at applying a holistic methodology when helping customers achieve results.”

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ROI of Social Media proved (wisemarketing.wordpress.com)
Frost and sullivan homeshoring report (slideshare.net)
Sustaining CEOs Interest in Social Media (aspirant81.wordpress.com)

Ottawa’s Capital City News

sherrilynne — Sat, 14 Apr 2012 18:20:39 +0000

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.

News (Photo credit: Wikipedia)

“We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall in a story in the The Ottawa Sun. “We’ll be going to 167,000 homes from Orleans to Stittsville, and points in between.”

I finally got a chance to check out an issue this week, the Orleans edition. I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. I’m not sure what value it will have for readers, but I’m sure advertisers will be happy to reach so many homes.

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Decoding the News: Bias in Newspapers (theconservativeidealist.com)
Postmedia newspapers to expand online subscription model (windsorstar.com)
What newspaper are your children reading? (Feb, 1935) (modernmechanix.com)

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Using social media to track down deadbeats

sherrilynne — Mon, 09 Apr 2012 13:21:31 +0000

The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

The Debtor is informed of the claim via email and has a chance to dispute the claim. Otherwise the claim remains searchable on the website for five years.

Jonathan Broder, a small business owner, started The Debtor List because he was frustrated with clients that didn’t pay their bills. Broder was even more frustrated because he really didn’t have any good recourse against his non-paying clients, other than no longer servicing them.

“Most of my clients are also small businesses and the amounts at issue are generally small, less than $300, so it would cost too much to sue them and I don’t have the volume of bad debt or large enough debts to justify working with a collections firm,” said Broder.

Instead, Broder, an attorney and serial entrepreneur started The Debtor List website.

“Most clients who don’t pay figure it’s a nominal sum and that I’ll eventually forget about it,” said Broder, “but instead, I decided to take action!”

The Debtor List is free to use. The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. The company generates revenue selling advertising, leads, and premium services offered to the debtors.

My take? Only a fool would stiff a lawyer. I wish this site was up and running when I was running my UK PR agency!

Social Media Marketing: The basics every business needs to know (morethanleads.wordpress.com)
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Sherrilynne Starkie

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