An effective digital PR programme will drive traffic to a website as the main communications or ecommerce platform.

Sherrilynne has 18 years experience as a public relations professional. But her interest in media goes back to childhood when in Grade Six her teacher, Mr. Fallis, bought everyone in the class a copy of the Ottawa Citizen, and together they analysed the whole publication. Guess who got an A on the project?

For Sherrilynne, development of quality content is the key to securing media coverage and she has the necessary skills, experience and the expertise in digital and social media.  That means giving reporters and bloggers the information (in a useful format), the interviews and access, the data, the photos, graphics or video or whatever it is that is required to help them cover your story.